Loyalty Methods CEO, Emil Sarkissian visits with Kathy Ireland, on Worldwide Business with Kathy Ireland, to discuss the keys to developing a successful Customer Experience (CX) solution. CX projects can become quite complex, Emil said, however, by zeroing in and focusing on three critical areas companies can help resolve the complexity of these initiatives:
- Pick the right strategy that will resonate with your target customers and one that will leverage the uniqueness of your business model.
- Ensure that your technology solution is comprehensive and spans every touch point that your customer has with your brand.
- Establish processes to measure your program and learn more about your customers consistently.