ReactorCX is the enterprise loyalty platform behind 7-Eleven's 7Rewards, Gap Inc.'s Encore, MGM Rewards, Western Union's My WU and bp's Earnify. The stories below are organized by the problem each program had to solve: high-scale processing, zero-downtime migration, multi-brand complexity, financial reconciliation and global operations.
Count of member records held in live production ReactorCX programs, de-duplicated within each program; not active members. As of 2026-Q3.
Sum of member records moved from a legacy platform onto ReactorCX in SafeSwitch cutovers; excludes greenfield programs. As of 2026-Q3.
Count of activities evaluated by the ReactorCX rules engine across all production tenants in the trailing 12 months. As of 2026-Q3.
Distinct physical sites transacting through ReactorCX integrations, each counted once. As of 2026-Q3.
Filters group the stories by the enterprise challenge they answer. Most programs answer more than one.
Old Navy, Gap, Banana Republic and Athleta moved onto ReactorCX with SafeSwitch, live in seven months, with zero member-visible downtime at cutover.
The first enterprise program to move onto ReactorCX. Promotions, discounting and gamification run at the register and in the app across the US and Canada.
Property management, point of sale, kiosks and gaming systems unified on one loyalty platform, with a membership-number-only privacy model.
One loyalty engine, many currencies and languages, rewarding customers at the moment of transfer online, in app and at agent locations.
bp, ampm, Amoco, Thorntons and TravelCenters of America on one loyalty and discounting program, with partner onboarding run by bp's own team.
Financial reconciliation
When a basket crosses brands, ReactorCX reconciles it to each brand's P&L at the line item, with no manual true-up at period close. The Gap Inc. story shows the model in production; the Financial Integrity page explains the ledger behind it.
How financial integrity works7-Eleven's 7Rewards and MGM Rewards were named finalists at the 2026 International Loyalty Awards. Categories and outcomes are listed on each story with the customer's approval.
2026 finalists International Loyalty Awards finalist placementsSpeedway, TravelCenters of America, Stripes, Athleta, Banana Republic and Old Navy run programs on the platform as part of the enterprise programs above or alongside them. Logos and references appear only where permission is on file.
A 45-minute demo on a reference program in your industry, or a walkthrough of a parallel migration on mirrored production traffic.