Go Beyond Transaction Loyalty

With ReactorCX, Loyalty Methods delivers the key functions needed for today’s CX solutions, on a foundation built to support the future.

ReactorCX delivers the key features and functionality required for today’s Customer Experience solutions.

Platform Features

  • Loyalty and Gamification
  • Real-Time Offers and Rewards
  • Real-Time Personalization
  • Preference and Clienteling
  • Analytics Dashboards

Integration Features

  • REST APIs
  • Event APIs
  • Adaptive Integration

Functional Modules/Components

ReactorCX comes with several components to deliver key types of functionality that are prevalent in today’s CX solutions.

Loyalty Engine

ReactorCX features a fully configurable, real-time loyalty rule engine, which allows end users to access a wide range of loyalty promotion rules using a simple point-and-click interface.

  • Real-time, blazing fast earn/burn at Big Data scale
  • Driving Rewards from all Purchase/Non-Purchase Activity
  • Tracking Multiple Virtual Currencies (Point Types)
  • Configurable Automatic Point and Tier Expiration Rules
  • Automatic Return Policy Management
  • Automated Preference or Decide-on-Approach Reward Conversion
  • Tracking Multiple Tier Structures
  • Non-Member Tracking and Conversion
  • Flexible, Visual Rule Designer (no coding required)
  • Flexible Ticket and Item-based earn/burn rules, based on multiple criteria

Gamification Engine

ReactorCX features a fully-fledged gamification engine, which includes:

  • Multiple types of challenges and dashes tracked across customer base
  • Reward-first trial challenges
  • Goal setting and completion
  • Leader-boards and scoring
  • Badges
  • Teaming and Communities

Real-Time Offers and Rewards Engine

ReactorCX features a fully configurable rewards and offers engine, which manages all types of rewards and offers for members and non-members alike.

  • Supporting Single-use and Multi-use Rewards
  • Supporting Member and non-Member Rewards (e.g. incentives to join)
  • Configurable Expiration Rules
  • Flexible eligibility and discount rules, based on multiple criteria
  • Personalized 1:1 Rewards (via Integration to Personalization Engine)
  • Program-earned Rewards (via Integration to Loyalty Engine)
  • Detailed Reward Usage Tracking

Real-Time Personalization Engine

ReactorCX features robust personalization features, which are geared to allow several key features:

  • Integrate segments and associate them with specific targeted Loyalty promotions and 1:1 targeted rewards/offers.
  • Export data from ReactorCX to third-party packages such as R, SAS, etc. for analysis and advanced modeling/segmentation.
  • Integrate personalization attributes to communication platforms such as Exact Target, Responsys, etc.
  • Integrate personalization attributes to powerful Machine Learning algorithms for real-time offers, next-best-action recommendation engines, etc.

Preference and Clienteling Center

ReactorCX features a flexible set of preferences which can be tracked for Members and non-Members alike. We recognize that personalization is impossible without understanding how people want to recognized, rewarded and communicated with.

  • Extensible preference model
  • Historical audit-trail for changes
  • Compliance Management
  • Ability to load inferred preferences
  • Clear separation of user-specified vs. inferred preferences
  • Location-based preferences
  • Time-based preferences
  • Product-based preferences
  • Loyalty Rewards-based preferences
  • Preferences to support clienteling

Analytics Dashboards

While ReactorCX is designed to be able to fit in with your existing BI setup, it also has a set of built-in Dashboards to allow tracking program success metrics in near-real time.

  • Enrollment channel metrics
  • Membership growth metrics
  • Non-member Conversion metrics
  • Tier migration metrics
  • Segment metrics
  • Earn/Burn breakout by common dimensions such as Location, Product, Currency, Member Attributes, Tier, etc.
  • Consumption of Non-Member vs. Member metrics
  • Reward utilization metrics
  • Promotion participation and effectiveness metrics
  • Preference management metrics

Unlike many commercial off-the-shelf applications, ReactorCX provides consumer and employee-facing tools built on the exact same APIs available to you.

Integration Features

ReactorCX was built as an API-first application, with well-defined RESTful APIs that reach deep into the functionality of the platform. Unlike many COTS applications, ReactorCX has made it a priority that whatever consumer or employee-facing tools ReactorCX provides, are built on (and only on) the exact same APIs that are available to customers.

Rest APIs

ReactorCX features a comprehensive set of REST-ful APIs which can be leveraged to integrate the platform into your existing enterprise applications. Some examples of such integrations:

  • Build or integrate existing mobile applications
  • Build or integrate existing web portals (self-service, profile integration, etc.)
  • Integrate Point-of-Purchase systems (POS, e-Commerce, Reservations/Booking, etc.)

Event APIs

In addition to request/response APIs, ReactorCX publishes enterprise-grade events that can be used to implement a number of near real-time features such as:

  • E-mail communications about the program
  • Custom analytics solutions
  • Custom audit-trail solutions
  • Integration into financial systems for accounting

Adaptive Integration Approach

Having integrated a lot of different enterprise systems in the past decade, we at ReactorCX think that throwing an API over the wall to your enterprise IT folks rarely results in meeting deadlines, budgets and objectives.

Our approach to integration combines technology and process to ensure you are well supported throughout the implementation process, even if parts of the integration will be built by your own development staff.

Our ThreadSync™ implementation methodology organizes channel system integrations into a coordinated, coherent, focused, and repeatable process that has a proven track record of successful implementation for 8+ years.

Let's Get It Done.

Find out how our ReactorCX platform can power up the next generation of your CX program.