ReactorCX: the enterprise loyalty platform
ReactorCX is the enterprise loyalty platform built by Loyalty Methods for high-volume, multi-brand, financially sensitive programs. It evaluates every member activity in real time through one deterministic engine, personalizes offers for each member on every channel, keeps a full ledger of loyalty value, publishes events to the systems around it, and lets marketers change the program inside approvals, versioning and audit.
Promotion
Spring Fuel Bounceback
v14Version 14 approved by Program Director · stage reconciliation passed · rollback armed
What ReactorCX does
Nine capability areas, one engine, one ledger.
Loyalty and promotions
Every program mechanic on one engine: currencies, earn and burn rules, tiers, expiry, multi-outcome promotions and mathematically optimal discount arbitration.
Loyalty and promotionsMarketer experience
Marketers configure offers, segments, tiers and journeys directly, in stage, with review and publish controls.
Marketer experiencePersonalization
The right offers for every member and segment on every channel, ranked by what matters to them, inside budgets and inventory.
PersonalizationAI and MCP
AI reads your live configuration through a Model Context Protocol server and prepares changes, simulations and diagnostics for approval.
AI and MCPAnalytics and intelligence
Dashboards for enrollment, engagement, profitability and liability, unlimited SQL access, and native Power BI and Tableau connectivity.
Analytics and intelligenceIntegration and events
REST APIs used by the platform's own consoles, two-level event streams to Kafka, Kinesis and Event Hubs, and FeedXChange™ batch feeds.
Integration and eventsMember care
A 360-degree member view with point-level history, adjustments with audit trail and tier benefit management for agents.
Member Care PortalPartner ecosystem
Partner wallets, funding attribution, escrow, settlement and reconciliation built into the loyalty ledger.
Partner ecosystemGamification
Streaks, challenges, missions, badges and referrals on the same real-time engine as earn, tiers and promotions.
GamificationHow ReactorCX processes an activity
Activity
Purchase, stay, play, booking, reversal or non-transactional event
Rules engine
Who · Where · When · What eligibility; financial guardrails; arbitration
Member state updated
Balances, tiers, segments, benefits
Execution log written
What ran, why, which rule, what data
Events emitted
Level 1 replication, Level 2 business events
Downstream systems
CRM, ESP, warehouse, partners
Want to trace a transaction end to end?
Talk to an engineerFour things ReactorCX is not
ReactorCX is intentionally a headless decisioning and execution platform.
Not
CMS
Not
CDP
Not
marketing execution tool
Not
monolithic all-in-one front-end experience layer
Headless by design means enterprise teams own the member experience. ReactorCX owns the decisioning. Neither competes with the other.
Built for enterprise scale
How this is measured
Count of activities evaluated by the ReactorCX rules engine across all production tenants in the trailing 12 months. As of 2026-Q3.
How this is measured
Real-time API requests per day served for the largest single ReactorCX deployment (retail); not platform-wide. As of 2026-Q3.
How this is measured
Distinct physical sites transacting through ReactorCX integrations, each counted once. As of 2026-Q3.
These are not benchmarks. These are production numbers from live enterprise programs running on ReactorCX today. Definitions and as-of dates →
Where it runs
Frequently asked questions
Does ReactorCX personalize offers for each member?
Yes. ReactorCX decides which offers and rewards each member sees, and in what order, on every channel, from the app and website to the register, the contact centre and approved AI assistants. Different segments can receive different offers, marketers set the priorities, and every choice stays inside eligibility, inventory and budget limits. Personalization
Is ReactorCX a headless loyalty platform?
Yes. Every user interface in ReactorCX is built on the same REST APIs exposed to client systems, so anything achievable in a ReactorCX console is achievable through the API. Client channels render the experience; ReactorCX makes the decisions.
Does ReactorCX process in real time or in batch?
Real time first. Activities are evaluated as they happen. Partner files delivered through FeedXChange™ are split into individual transactions and run through the same real-time rules engine.
Which systems does ReactorCX integrate with?
Point of sale and forecourt controllers, mobile and web apps, property management and gaming systems, CRM, CDP, ESP and data warehouses, through REST, event streams (Kafka, Kinesis, Event Hubs, Pulsar, webhooks) and batch feeds. Named production integrations include Opera PMS and HMS Infor.
How do marketers change the program without engineering?
Changes are built in a stage environment, versioned, exported as JSON, reviewed and published to production without a platform restart. Every publish is logged.
Related: Safe migration · Financial integrity · Architecture documentation
See the platform on a program like yours.
A working session on your mechanics, your integrations and your controls, not a slide deck.