Personalized Promotions
The right offers for every member, on every channel
Personalization in the ReactorCX enterprise loyalty platform decides which offers and rewards each member sees, and in what order, on every channel. Different segments, tiers and locations can see different offers, marketers set the priorities, and every choice stays inside eligibility, inventory and budget limits. It is available to every ReactorCX customer.
Ranking
What this member sees first
Ranked for one member · same rules, different order
- 1 · Coffee bounceback · recent store visits, morning hours
- 2 · Fuel bonus · fills on Fridays, propensity high
- 3 · Partner offer · eligible, lower fit this week
Governed · same review and publish as every change · control group held · no PII leaves the platform
What personalization gives a loyalty program
Offers that fit each member
Each member sees the offers that matter to them first, based on their interests, their tier and where they are, instead of the same list as everyone else.
Different offers for different segments
Top-tier members, new members, lapsed members and any segment you define can each receive their own offers and their own order, from one catalog.
One decision on every channel
The app, the website, the register, the contact centre and approved AI assistants show a member the same governed choice, sized for each screen.
Priorities marketers set
Feature a partner, a season or a scarce reward, and keep any one brand or category from crowding the list, without asking engineering.
Inside budgets, stock and limits
An offer a member is not eligible for, that has run out, or that would break a member or budget limit is never shown.
Moments that change on schedule
Switch priorities for breakfast, weekends, holidays or a campaign window automatically, and check the result before it goes live.
What programs do with it
- Show the nearest redeemable offers first, so a fuel stop, coffee run or store visit is one tap away.
- Lead with the categories a member has said they love, and keep opted-out categories off the list.
- Give priority segments and top tiers first look at the rewards that matter most to them.
- Favour rewards a member has not redeemed lately, so the list keeps surprising.
- Move limited-inventory experiences up while they last, and down the moment they run out.
- Give every partner and brand in a coalition fair exposure on the list.
- Let approved AI assistants recommend only offers the member can actually redeem. AI and MCP
What changes for marketers and the program
- Targeting ideas launch on the marketing calendar, not the release calendar.
- Audience, channel, season and place are planned in one console instead of in every channel's code.
- Members see more relevant offers on every channel they use.
- The member experience stays consistent from app to register to contact centre.
- Funding, inventory and member limits hold by design, so relevance never becomes overspend.
- Partners and brands get exposure they can count on.
Bring your segments and offers. See what each would receive.
Model your loyalty programSignals arrive
Purchases, visits, app activity and profile changes, from every channel the program touches.
Audience resolved
Segments and eligibility are evaluated against live member state, not last night’s extract.
Offer at the moment
The member sees the version that applies to them, decided inside the channel’s timeout.
Governed like any change
Versioned, reviewed, published and reversible, with the result measured against a control group.
Governed like every other change
Personalization settings are built in stage, reviewed, approved and published through the same workflow as promotions and tiers, with access control and a full audit trail. It runs on the same engine as earn, burn and promotions, so what a member is shown always agrees with what they can redeem.
Part of every ReactorCX program
Personalization is included in the ReactorCX enterprise loyalty platform and available to every customer. It works with the offers, rewards, segments and tiers a program already runs, and with the channels already connected to it.
Frequently asked questions
What does personalization in ReactorCX do?
It decides which offers and rewards each member sees, and in what order, on every channel. Marketers set the priorities; the ReactorCX enterprise loyalty platform keeps every choice inside the member's eligibility and the program's inventory and budget limits.
Can different segments receive different offers?
Yes. Segments, tiers, locations, channels and times of day can each receive a different set of offers, in a different order, from the same catalog. A top-tier member, a new member and a member near a particular store can all see a list built for them.
Which channels can use it?
Any channel connected to ReactorCX: mobile apps, websites, point of sale, contact-centre and back-office tools, and approved AI assistants. Each channel receives a list sized for its screen, and every channel sees the same governed decision.
Can marketers change personalization without engineering?
Yes. Program teams set priorities by audience, channel, season, time of day and location in the ReactorCX console, check the result before it goes live, and publish through the same review and approval workflow as every other program change.
Is personalization included for every ReactorCX customer?
Yes. Personalization is part of the ReactorCX enterprise loyalty platform and available to every customer.
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See personalization on a program like yours.
Bring your segments, offers and channels, and we will show what each kind of member would see.