ReactorCX completes its SOC 2® Audit! Security is our Top Priority.

SOC 2 Type II
Compliance Report

Security, availability, and confidentiality — independently audited to meet enterprise data protection standards.

SOC 2 Certified
Certified Loyalty Methods
SOC 2 Type II
Security Availability Confidentiality
View full report

Enterprise Loyalty Platform.
Built for Complexity and Scale.

ReactorCX powers loyalty programs where members don't just enroll — they return, engage, and grow in value.

Native Loyalty & Discounting Engine
AI-Powered Program Intelligence
API-First, Real-Time Engagement
Zero Downtime. Always On. Any Scale.
Control Center
Members
Analytics
Programs
Program Mgmt
Promotions
Journeys
AI Inbox 3
Platform
Administration
Enterprise Loyalty Program
AI Active
New Campaign
JD
Control Center
Welcome back, Jordan · Enterprise Loyalty Program · Synced just now
Active Members
14.2M
↑ 3.8% this month
Points Issued MTD
2.6M
↑ 12% vs last
Redemption Rate
34.7%
↑ 2.1 pts
Active Campaigns
8
4 live today
Member Engagement · Last 8 Weeks
↑ 18% overall
Earn activity
Redemptions
Tier Distribution
Silver
38%
Gold
28%
Platinum
22%
Diamond
12%
Live Campaigns
Coffee Tuesday
+28%
Summer BOGO
1.1M
Welcome Series
Active
Multipack Bundle
Active
ReactorCX
JD
AI Assistant
+ New

TRUSTED BY

Years of Loyalty Experience
0 +
Active Loyalty Members
0 M+
Safely Migrated Transactions
0 B+
What's New

The Latest from Loyalty Methods

Product Update

Introducing RCX AI-Capabilities

The next generation of ReactorCX — reimagined interface with AI embedded in every workflow. Build campaigns from a plain-language brief, surface segments faster, and get insights where decisions get made.

Learn more
News & Events

Gap at CRMCs

Gap Inc. and Loyalty Methods take the main stage at CRMC 2026 covering loyalty, Fashiontainment, and what it means to move at the speed of culture.

Learn More
Analyst Recognition

Forrester Loyalty Landscape

Forrester profiled 28 notable loyalty platform providers in their Q3 2025 report, including Loyalty Methods. Independent recognition of ReactorCX's fit for enterprise loyalty at real scale.

Read more

Why Enterprise Teams Choose Loyalty Methods and ReactorCX

ReactorCX is a real-time, API-first loyalty platform processing 2.6 billion transactions annually across retail, fuel, hospitality, and financial services, with response times in milliseconds and zero-downtime migration proven at scale.

Real-Time
Relationships.
Sub-Second
Response Time

ReactorCX was architected in 2018 for real-time loyalty at enterprise scale.

Sub-Second Loyalty Transaction Response Times

Members earn at the pump, redeem at checkout, and hit tier milestones mid-journey. ReactorCX responds in milliseconds across every channel, every time. No queuing, no lag.

Every Promotion Type. Every Industry.

ReactorCX runs promotions, tiers, rewards, gamification, and discount arbitration across retail, fuel, hospitality, gaming, and financial services on a single loyalty engine.

Event-Driven Member Engagement

Every transaction generates a real-time signal. Your brand responds before the member walks out the door.

Learn More
Complexity Is Our
Comfort Zone.
600M+
Members Migrated

Enterprise loyalty touches every system in your organization. ReactorCX was built to integrate into complex, multi-vendor technology stacks and operate reliably inside them.

API-First Loyalty Platform Architecture

ReactorCX connects to your existing POS, ESP, CRM, CDP, and partner systems through a fully API-driven architecture, with proven integrations across 30,000+ locations.

ThreadSync™ Loyalty Platform Implementation

Parallel specialized tracks, one team per domain. Each track moves independently so your program launches on a predictable timeline.

SafeSwitch™ Zero-Downtime Loyalty Migration

ReactorCX replays production traffic against your live system until outputs match exactly. Zero disruption. Zero data loss. Every time.

Learn More
Enterprise-Grade Scale.
Proven in Production.
2.6B
Annual Transactions

Most platforms claim enterprise scale. Few have actually run it. ReactorCX has, across every industry, every promotion type, every stage of the lifecycle.

2.6 Billion Annual Transactions

Fuel forecourts, casino floors, hotel check-ins, retail registers. The same engine handles all of it — without degradation.

Cloud-Native by Design

Built to scale, update, and stay live without interruption. Not retrofitted. Not patched. Built right.

Zero Downtime Since March 2020

One client has run continuously on ReactorCX for over six uninterrupted years. That is not a stress test. That is production.

Learn More
Platform Capabilities

What ReactorCX does

Seven capabilities. One platform. Everything your enterprise loyalty program needs to run, grow, and prove value.

Every program mechanic your enterprise needs. One engine. Proven at scale.

One polymorphic activity model processes purchases, stays, play, bookings, reversals, and non-transactional events through a single extensible schema with deterministic, auditable execution.

  • TiersStatus matching, accelerators, hidden levels, and soft-landing demotion.
  • Multi-programMultiple brands or countries, different rule structures, one platform.
  • Multi-currency walletsPoints, credits, vouchers, comp dollars, and escrow with full conversion and transfer rules.
  • Accrual lineageSource rule, currency, and custom tags per point, enabling FIFO burn order and audit traceability.

From a first welcome offer to mathematically optimal discount arbitration.

BOGO, combos, streaks, challenges, mix-and-match, gamification, referrals. Linear Programming calculates optimal discount allocation across every item in a transaction, protecting margins in real time.

  • Multi-Outcome RewardsA single promotion can grant points, issue a voucher, advance a challenge, and trigger a tier accelerator in one evaluation.
  • Budget & Inventory ControlsCap total uses, total value, or per-member limits by day, campaign, or lifetime.
  • Trigger-Based EvaluationAny event fires through the full promotion stack in real time, no batch delays.
  • Promotion Precedence & StackingConfigurable rules determine which promotions combine, override, or are mutually exclusive.

Three dimensions. What they see. When they see it. What it's worth to them.

Two members can see the same campaign with completely different parameters based on their history. Real-time event signals fire the instant something happens, so your brand responds in the moment.

  • Eligibility FrameworkWHO / WHERE / WHEN / WHAT rules control exactly which members see which offers.
  • Layer 1 - Dynamic SegmentsUpdate on every event, keeping eligibility decisions current to the second.
  • Layer 2 - Preference-Based RoutingTwo members earning from the same promotion receive different outcomes matched to their behavior.
  • Layer 3 - Personalized GamificationMember-specific missions, badges, unlock chains, progress mechanics, and reward catalogs.

See what's working. Know why. Act on it the same day.

ReactorCX surfaces program performance at every level: member behavior, campaign outcomes, tier movement, partner attribution, and redemption patterns. Exportable real-time dashboards so your team stays current without waiting on reports.

  • Partner and LOB AttributionEvery earn, burn, and redemption tracked at the sub-balance level.
  • Plain-Language QueriesAsk "which tier members are redeeming the least?" and get answers without writing queries.
  • KPI TrackingEnrollment velocity, earn/burn ratios, breakage forecasting monitored continuously.
  • A/B Testing with Control GroupsMeasure promotion impact against holdout populations before scaling.

Headless. API-first. Connects where others require rip-and-replace.

ReactorCX integrates into your existing tech stack and partner ecosystem without replacing a single system. The more complex your stack, the more our 18 years of integrator experience shows.

  • Sub-Second Response TimesReal-time API calls return earn calculations faster than your POS timeout window.
  • Event StreamingEvery loyalty event published in real time for downstream messaging, analytics, and AI/ML pipelines.
  • Back-Office & CRM ConnectivityLoyalty data flows into your existing service, CRM, and operational systems in real time so agents and workflows always have the full member picture.
  • FeedXChange · Batch Template ManagementIngests partner data in any format, normalizes it, and makes it available to the rules engine.

Production scale. Zero-downtime migration. Both proven, not promised.

When it's time to migrate, your program never goes dark. We run legacy and ReactorCX in parallel, replaying live production traffic until both systems match 1:1.

  • ThreadSyncLegacy and ReactorCX run in parallel, comparing every transaction output until 1:1 parity.
  • Live Traffic ReplayProduction traffic replayed against ReactorCX in real time, validating 100% match before cutover.
  • SafeSwitchZero-downtime cutover - members never experience service interruption.
  • Production Proven2.6B transactions annually, 30,000+ locations, zero downtime since March 2020.
Platform Upgrade

A new generation of the platform. New UI. AI in every workflow. Your models.

RCX Nexus isn't an AI feature added to ReactorCX - it's the next version of it. A new interface that makes complex configurations simple, with AI agents embedded directly inside your actual work.

  • AI Promotion ArchitectBuild complete campaigns from a plain-language brief.
  • Member Journey IntelligenceAnalyzes behavioral patterns and surfaces actionable recommendations.
  • Multi-LLMClaude, GPT-4o, Gemini, or bring your own model. No vendor lock-in, your choice.
  • Contextual AI AgentsEmbedded in segment builder, campaign builder, and analytics workflows.
Flexibility via Composable and Extensible Tools
Handles Multiple LOBs and Industries

Provides Flexible Modeling

Handles Complex Programs

Implement with Confidence, Speed and Safety

Switch from Legacy Systems with Zero Downtime and Zero Risk. Guaranteed.

ThreadSyncTM

Project Methodology

Discover the power of focused, parallel delivery.

SafeSwitchTM

Cut-over Process

Switch out legacy systems with zero risk and zero downtime.

Experienced Team

Work with top Loyalty talent with decades of experience.

Our Customers Love Us

Loyalty Methods has been a crucial partner, providing a flexible platform and bringing an experienced team that has partnered well with BP to deliver on our initiatives with excellence and dedication.

They are experts in their ​space and provide excellent solutions, creativity and out of ​the box thinking.

LM’s focus on innovation, agility, and successful, seamless delivery has made a massive difference in our efforts​.

Drive loyalty success with one platform

Choose the best in class solution, team and process to get there.