Promotions go live without a development cycle.
In plain language
promotion configuration with Conversational Configuration
ReactorCX · Enterprise Loyalty Platform
Real-time loyalty.Move fast. Change safely.Proven at enterprise scale.
One engine keeps every balance right while your teams change the program the day the business asks. Marketing gets speed. Technology gets control. Finance gets numbers it can defend.
Client programs
Running in production today
Convenience, fuel, retail, hospitality, gaming and money transfer, all on one engine.
850M+
loyalty members on ReactorCX
6B+
records migrated with SafeSwitch™
2020
zero downtime since
30,000+
locations live
Speed and control stop being a tradeoff.
Control is the reason marketing can move. Lineage is the reason finance can sign off.
Governance runs inside the release, not after it.
DraftIn reviewApprovedLive
Every change is versioned, approved, logged and reversible, and AI-drafted changes pass the same gates.
Up when members transact. Right when finance closes.
2020
zero downtime since
The ReactorCX platform
Everything the program runs on
Nine capability areas share one set of rules, one member record and one ledger.
Loyalty and promotions
Earn, burn, tiers and promotions in one rules engine
Marketer experience
Offers, segments and tiers, changed without a development cycle
Personalization
Member-level offers, decided in real time on every channel
AI and MCP
AI-drafted changes that people approve
Analytics and intelligence
Dashboards, SQL access, Power BI and Tableau
Integration and events
REST APIs, event streams and batch feeds
Member care
The Member Care Portal, with the full member view for agents
Partner ecosystem
Partner funding and settlement in the ledger
Gamification
Streaks, challenges, missions, badges and referrals
ReactorCX AI · Model Context Protocol
AI that reads your program like an engineer.
ReactorCX opens its configuration, rules, APIs, events and implementation patterns to approved AI models through a Model Context Protocol (MCP) server. The model sees rule conditions, tier logic, version history and earn structures, so a business request becomes a correct, reviewable change in hours instead of weeks, across configuration, integration, troubleshooting and documentation. The deterministic engine still executes only what a person approves, under the same governance as every other change. Bring your own model; your data stays under your policies.
Assisted driving, not self-driving.
- Nothing reaches your live program without a person's sign-off.
- Every AI-drafted change carries the same version, approval record and rollback path as a manual one.
- Gap Inc. runs an MCP server in production that opens Encore's configuration to approved AI models.
Approved changeExternalGovernance gate
For finance and audit
Enterprise loyalty is financial infrastructure.
A points balance is a liability on your balance sheet. A partner-funded offer is a receivable. A cross-brand basket is three sets of books.
ReactorCX tags every accrual with its source rule, currency, brand, partner, timestamp and expiry. It burns in the order you configure, settles partners from the same lineage and exports every record at the transaction level to your general ledger. Opening liability plus earned, minus redeemed, minus expired, equals outstanding, and every term traces back to a member activity.
LiabilitySettlementAudit trail
Multi-currency wallets and sub-balances · qualifying and non-qualifying points · expiry and breakage lineage · FIFO and tagged burn order · partner wallets, vendor funding and escrow · co-marketing billing and reimbursement · liability reporting and reconciliation exports · full audit trail.
Prove the numbers before the auditors ask.
Migration with SafeSwitch™
Don't trust your migration. Prove it.
Most migrations find out whether the balances are right after cutover, when there is no going back. SafeSwitch™ answers that question before a single member moves.
ReactorCX runs alongside your legacy platform on mirrored production traffic. Every balance, tier and transaction is reconciled across the full member base, not a sample, and every difference is explained, fixed and replayed. Traffic moves only when both systems agree, and the legacy platform stays live until you confirm the new one is right. When the switch flips, members feel nothing. That is the point.
800M+
members migrated
Every cutover to date
with zero member-visible downtime
Gap Inc. moved 100M+ members and 700M+ historical transactions in 7 months and cut over on 24 Feb 2026, with zero member-visible downtime.
01
Production
traffic
traffic
Every qualifying transaction, cloned to both systems.
Legacy platform
Keeps serving members. System of record until the switch.
ReactorCX
Processes the same transactions in shadow. Nothing simulated.
Same inputOne live traffic stream, two platforms
02
Compare
Every balance, tier and point.
BalancesTiersPoints
ScopeThe whole member base, not a sample
03
Reconcile
Each difference explained, fixed, replayed.
04
Prove
Both systems agree, account by account.
Exit criterionA match, not a judgment call
05
Cutover
A routing change, not a rebuild.
Rollback stays armed.
LegacyReactorCXProvenChange
See this run on your traffic.
Contact UsWhat our clients came to us to solve
Logos say who. These say what happened.
Zero-downtime migration
A new platform and a redesigned program for four brands, delivered in one move.
Read the story"You guys [Loyalty Methods] understanding our problem at the outset, what we're trying to solve for, and then really putting the tools in the hands of our teams … to make sure that we're hitting that moment and we're getting it right."
Kevin MeinersHead of Loyalty and Payments, Gap Inc.
Transaction volume
7Rewards runs across US and Canadian stores on one real-time engine.
Read the story"They are experts in their space and provide excellent solutions, creativity and out of the box thinking."
Steve KinchInnovation Leader, 7-Eleven
Global operations
My WU runs on ReactorCX across 35+ countries with multi-currency support.
Read the story"LM's focus on innovation, agility, and successful, seamless delivery has made a massive difference in our efforts."
Lucy DonaldsonHead of Loyalty, Martech & Consumer Ecosystems, Western Union
Multi-brand complexity
earnify unites five bp fuel brands and a partner network behind one member identity.
Read the story"Loyalty Methods has been a crucial partner, providing a flexible platform and bringing an experienced team that has partnered well with bp to deliver on our initiatives with excellence and dedication."
Tarang Sethiaformer Chief Product Officer & GM, Digital Products, Mobility & Convenience Americas, bp
Architecture and extensibility
Built to fit the stack you already run
ReactorCX is headless by design. Your teams own the member experience; ReactorCX owns the decisioning and the ledger.
Every console runs on the same REST APIs your systems call, so anything your team can do on screen, your systems can do through the API. Events publish at two levels, object replication and business events, to your streaming platform or to webhooks. Partner files come in through FeedXChange™, and each row runs through the same real-time rules engine as a live transaction.
Client-owned systemsGovernance and entry pointsEvents and data
Evaluated in real time.
Every activity is processed as it happens, and each batch row runs as its own real-time transaction.
Extended without a rebuild.
Custom fields and entities you add are available in the API the same day.
Validated before go-live.
Lower environments stay in sync with production, so every change is proven before members see it.
Matched to your privacy model.
Keep PII inside the platform, or hold it in your systems and send tokenized identifiers.
Walk through the architecture with the people who built it.
Contact UsIndependently verified
Security that holds up in your review
Your security team won't stop at whether we hold a certification. They'll ask what it covers, who audited it and what stands behind it. The Trust Center answers all three.
Encryption and access control
TLS in transit, AES-256 at rest; OIDC single sign-on; role- and attribute-based access control.
Availability
Multi-AZ and multi-region deployment; rolling upgrades; configuration published without a restart.
Privacy
PII in the platform or tokenized; GDPR, CCPA, PIPEDA and PIPL readiness.
We own the outcome.
Enterprise loyalty touches every system a company runs. When something breaks, most vendors have a sentence ready. We don't say those sentences. If your program has a problem, so do we. That isn't a clause in the contract. It's how we work, learned over years implementing enterprise loyalty where downtime was never an option.
What we don't say
- "That belongs to your SI."
- "That is an integration issue."
- "That is your data."
- "That was not in the requirements."
- "Our software is operating correctly."
What we do
The engineers who build ReactorCX also run its migrations and operate it in production. Vision Alignment maps every system and feed before configuration starts. ThreadSync™ runs change management and training as a separate thread, with its own definition of done. SafeSwitch™ keeps the old platform running until you confirm the new one is right.
What it means for you
One accountable team across platform, integration and migration. Execution logs that answer "what ran, why, and who approved it" instead of opening an investigation. A Migration Readiness Assessment that puts the plan in writing before you commit.
FAQ
What enterprise teams ask first
What is ReactorCX?
ReactorCX is the enterprise loyalty platform built by Loyalty Methods. Earn, burn, tiers, promotions, discount arbitration, partner settlement and audit run on one real-time, API-first, event-driven engine, and an AI advisory layer drafts changes for people to approve. 7-Eleven, Gap Inc., MGM Resorts, Western Union and bp run their loyalty programs on it.
Who is Loyalty Methods?
Loyalty Methods is an enterprise loyalty software company founded in 2007 and headquartered in Irving, Texas. The team spent years implementing and integrating enterprise loyalty platforms for major brands, then built ReactorCX when client requirements outgrew the architectures available to meet them. The same in-house teams build, deliver and operate the platform in production.
How does ReactorCX migrate a loyalty program without downtime?
Through SafeSwitch™, a four-gate cutover method. ReactorCX runs in parallel with the legacy platform on mirrored production traffic. Every balance, tier and transaction is reconciled across the full member base. Traffic moves only when both systems agree, and the legacy platform stays in sync with rollback armed until live results are confirmed. Every cutover to date has run with zero member-visible downtime.
How does AI work inside ReactorCX?
ReactorCX pairs a deterministic loyalty engine with an AI advisory layer. AI connects through a Model Context Protocol (MCP) server, reads the live program configuration, drafts changes and runs simulations, reports and diagnostics. People approve every change, and the engine executes only what was approved, with a full audit trail. Clients can bring their own large language model and keep their data under their own policies.
Why does Loyalty Methods describe enterprise loyalty as financial infrastructure?
Because every point a member holds is value the company owes. ReactorCX records each accrual with its source, currency, brand, partner and expiry, controls burn order, settles partners from the same lineage and exports transaction-level records to the general ledger. Every liability figure traces back to a member activity, so finance reconciles the program instead of estimating it.
Imagine how fast you could change your loyalty business if you weren't afraid of changing it.
ReactorCX gives your teams the speed to change the program and the proof that every change is right.