Turn loyalty ideas into production faster.
~ 1 week ~ 1 hour
promotion configuration with Conversational Configuration
ReactorCX · Enterprise Loyalty Platform
Move Fast.Change Safely.Operate with Certainty.
ReactorCX is the enterprise loyalty platform for organizations that need to change their loyalty business quickly without putting members, balances or the numbers at risk. Marketing gets speed. Technology gets control. Finance gets a number it can defend.
Promotion
Spring Fuel Bounceback
v14Stage → Production
DraftReviewApprovedLive
Recommended change · awaiting approval
Add a store-visit condition within 72 hours of a fuel fill.
- Projected cost within budget cap
- No rule conflicts found in simulation
ReviewDismiss
Version 14 published to Production · approved by Program Director
Stage reconciliation passed · rollback to version 13 armed
Enterprise proof
Running in production today
Fourteen brands across five enterprise programs, on one engine.
800M+
member records on ReactorCX
How this is measured
Count of member records held in live production ReactorCX programs, de-duplicated within each program; not active members. As of 2026-Q3.
4.2B
loyalty transactions a year
How this is measured
Count of activities evaluated by the ReactorCX rules engine across all production tenants in the trailing 12 months. As of 2026-Q3.
700M+
member records migrated with SafeSwitch™
How this is measured
Sum of member records moved from a legacy platform onto ReactorCX in SafeSwitch cutovers; excludes greenfield programs. As of 2026-Q3.
Feb 2020
zero unplanned production downtime since
How this is measured
No unplanned production outage of the ReactorCX platform since it became the primary system of record (first SafeSwitch cutover, 7-Eleven, February 2020). As of 2026-Q3.
Three teams. One platform. No tradeoff.
Control is the reason marketing can move. Lineage is the reason finance can sign off.
Control without bureaucracy.
DraftReviewApprovedLive
Versioned, approved, logged and reversible. AI changes pass the same gates.
Enterprise loyalty you can trust in production.
Feb 2020
zero unplanned production downtime since
The ReactorCX platform
What ReactorCX does
Nine capability areas, one engine, one ledger.
Loyalty and promotions
Every program mechanic on one engine
Marketer experience
Offers, segments and tiers, changed directly
Personalization
The right offer for every member, on every channel
AI and MCP
AI prepares the change; people approve it
Analytics and intelligence
Dashboards, SQL access, Power BI and Tableau
Integration and events
REST APIs, event streams and batch feeds
Member care
A 360-degree member view for agents
Partner ecosystem
Partner funding and settlement in the ledger
Gamification
Streaks, challenges, missions, badges and referrals
ReactorCX AI · Model Context Protocol
What if your loyalty platform understood itself?
ReactorCX exposes its configuration, rules, APIs, events and implementation patterns to approved AI models through a Model Context Protocol (MCP) server. AI reads your program the way an engineer would: rule conditions, tier logic, version history, earn structures. Business intent becomes a correct, reviewable change in hours instead of weeks: configuration, integration, troubleshooting, documentation. The deterministic engine still executes only what a person approves, inside the same governance as every other change. Bring your own model; your data stays under your policies.
AI-powered velocity. Enterprise-grade control.
- Nothing executes without sign-off. AI does not touch your live program without explicit human approval.
- Every AI-prepared change carries the same version, approval record and rollback path as a manual change.
- Gap Inc. runs a deployed MCP server that exposes Encore's configuration to approved AI models.
Approved changeExternalGovernance gate
For finance and audit
Enterprise loyalty is financial infrastructure.
A points balance is a liability on your balance sheet. A partner-funded offer is a receivable. A cross-brand basket is three sets of books.
ReactorCX records every accrual with its source rule, currency, brand, partner, timestamp and expiry, burns in a configurable order, settles partners from the same lineage and exports every record at the transaction level for your ledger. Prior liability plus earned, minus redeemed, minus expired, equals outstanding, and every term traces to a member activity.
LiabilitySettlementAudit trail
Multi-currency wallets and sub-balances · qualifying and non-qualifying points · expiry and breakage lineage · FIFO and tagged burn order · partner wallets, vendor funding and escrow · date-relative co-marketing billing · liability reporting and reconciliation exports · full audit trail.
Know that the numbers are right.
SafeSwitch™ and ThreadSync™
Don't trust your migration. Prove it.
Replacing a loyalty platform is frightening because correctness is usually proven in production, after the point of no return. SafeSwitch™ proves it first.
ReactorCX runs in parallel with your legacy platform on mirrored production traffic. Every balance, tier and transaction is reconciled across the full member base, not a sample. Differences are found, explained and fixed by replay. Only when both systems agree does traffic move, and the legacy system stays live until you confirm the new one is right. When the switch finally flips, nothing happens. That is the point.
700M+
member records migrated
How this is measured
Sum of member records moved from a legacy platform onto ReactorCX in SafeSwitch cutovers; excludes greenfield programs. As of 2026-Q3.
6B+
transaction records reconciled
How this is measured
Historical transaction records loaded into ReactorCX and reconciled against legacy outputs during SafeSwitch migrations. As of 2026-Q3.
Every cutover to date
with zero member-visible downtime
How this is measured
Number of SafeSwitch production cutovers completed and the number completed with zero member-visible downtime. As of 2026-Q3.
Gap Inc. moved 100M+ member records and 700M+ historical transactions in 7 months, with zero member-visible downtime at cutover on 24 Feb 2026.
01
Production
traffic
traffic
Every qualifying transaction, cloned to both systems.
Legacy platform
Keeps serving members. Authoritative until the switch.
ReactorCX
Processes the same transactions in shadow. Nothing simulated.
Same inputOne live traffic stream, two platforms
02
Compare
Every balance, tier and point.
BalancesTiersPoints
ScopeThe whole member base, not a sample
03
Reconcile
Each difference explained, fixed, replayed.
04
Prove
Both systems agree, account by account.
Exit criterionA match, not a judgement call
05
Cutover
A routing change, not a rebuild.
Rollback stays armed.
LegacyReactorCXProvenChange
See this run on your traffic.
See a parallel migrationEnterprise programs in production
Logos say who. These say what happened.
Zero-downtime migration
Four brands, one member, platform change and program redesign in one move.
Read the story"You guys [Loyalty Methods] understanding our problem at the outset, what we're trying to solve for, and then really putting the tools in the hands of our teams … to make sure that we're hitting that moment and we're getting it right."
Kevin MeinersHead of Loyalty and Payments, Gap Inc.
High-scale loyalty
7Rewards runs across US and Canadian stores on one real-time engine.
Read the story"They are experts in their space and provide excellent solutions, creativity and out of the box thinking."
Steve KinchInnovation Leader, 7-Eleven
Global operations
My WU runs on ReactorCX across 35+ countries with multi-currency support.
Read the story"LM's focus on innovation, agility, and successful, seamless delivery has made a massive difference in our efforts."
Lucy DonaldsonHead of Loyalty, Martech & Consumer Ecosystems, Western Union
Multi-brand complexity
bp Earnify unifies five fuel brands and a partner network behind one member identity.
Read the story"Loyalty Methods has been a crucial partner, providing a flexible platform and bringing an experienced team that has partnered well with BP to deliver on our initiatives with excellence and dedication."
Tarang SethiaChief Product Officer & GM, Digital Products, Mobility & Convenience Americas, bp
Architecture and extensibility
Built to fit an enterprise architecture
ReactorCX is headless by design. Your teams own the member experience; ReactorCX owns the decisioning and the ledger.
Every console in the platform is built on the same REST APIs your systems call, so anything you can do in the UI you can do through the API. Events publish at two levels, object replication and business events, to Kafka, Kinesis, Event Hubs or webhooks. Partner files enter through FeedXChange™, where each row runs through the same real-time rules engine as a live transaction.
Client-owned systemsGovernance and entry pointsEvents and data
Real-time first.
Every activity is evaluated as it happens; batch rows become individual real-time transactions.
Extension aware.
Custom fields and entities you add are available in the API the same day.
Environments in sync.
Lower environments kept in sync with production, so changes are validated before they go live.
Privacy modes.
PII inside the platform, or tokenized identifiers with PII held in your systems.
Walk through the architecture with the people who built it.
Book an architecture review
Independently verified
Security and trust you can verify
Enterprise security reviews do not ask whether a vendor holds a certification. They ask what the certification covers, who verified it, and what else stands behind it. The trust page answers all three.
Encryption and access control
TLS in transit, AES-256 at rest; OIDC single sign-on; role- and attribute-based access control.
Availability
Multi-AZ, multi-region availability; rolling upgrades; configuration publish without restart.
Privacy
Two privacy modes; GDPR, CCPA, PIPEDA and PIPL readiness.
We own the outcome.
Enterprise loyalty touches every system a company runs. When something goes wrong, most vendors have a sentence ready. We do not say those sentences. Your loyalty outcome is our problem. That is not a contractual guarantee. It is how we work, learned inside other people's loyalty programs where downtime was not an option.
What we don't say
- "That belongs to your SI."
- "That is an integration issue."
- "That is your data."
- "That was not in the requirements."
- "Our software is operating correctly."
What we do
The engineers who build ReactorCX run its migrations and operate it in production. Vision Alignment names every system and feed before a platform is chosen. ThreadSync™ funds change management and training as a thread with its own "done when". SafeSwitch™ keeps the old system running until you say the new one is right.
What it means for you
One accountable team across platform, integration and migration. Execution logs that answer "what ran, why, and who approved it" instead of opening an investigation. A Migration Readiness Assessment that puts the plan in writing before you commit.
FAQ
Frequently asked questions
What is ReactorCX?
ReactorCX is the enterprise loyalty platform built by Loyalty Methods. It runs earn, burn, tiers, promotions, discount arbitration, partner settlement and audit on one real-time, API-first, event-native engine, with an AI advisory layer that prepares changes for human approval. It is the platform behind loyalty programs at 7-Eleven, Gap Inc., MGM Resorts, Western Union and bp.
Who is Loyalty Methods?
Loyalty Methods is an enterprise loyalty software company founded in 2007 and headquartered in Irving, Texas. It began as the team that implemented and integrated other companies' loyalty systems and built ReactorCX from that experience. The same in-house teams build, deliver and operate the platform in production.
How does ReactorCX migrate a loyalty program without downtime?
Through SafeSwitch™, a four-gate cutover method. ReactorCX runs in parallel with the legacy platform on mirrored production traffic (Shadow Run), every balance, tier and transaction is reconciled across the full member base (Reconcile), traffic is redirected only when both systems agree (Cutover), and the legacy system stays synchronized with rollback armed until live correctness is confirmed (Reversal Ready). Every cutover to date with zero member-visible downtime.
How does AI work inside ReactorCX?
ReactorCX pairs a deterministic loyalty engine with an AI advisory layer. AI connects through a Model Context Protocol (MCP) server, reads the live program configuration, and prepares changes, simulations, reports and diagnostics. People approve every change; the engine executes only what was approved, with a full audit trail. Clients can bring their own large language model and keep data under their own policies.
Why does Loyalty Methods describe enterprise loyalty as financial infrastructure?
Because loyalty value is a financial obligation. ReactorCX records every accrual with its source, currency, brand, partner and expiry, controls burn order, settles partners from the same lineage and exports transaction-level records for the general ledger. Every liability figure traces to an originating member activity, so finance can reconcile the program instead of estimating it.
Imagine how fast you could change your loyalty business if you weren't afraid of changing it.
The faster enterprises need to change, the more they need a loyalty platform they can trust to change safely.