AICPA SOC 2 Type II compliance logo for the ReactorCX platform by Loyalty Methods

ReactorCX completes its SOC 2® Audit! Security is our Top Priority.

SOC 2 Type II
Compliance Report

Security, availability, and confidentiality - independently audited to meet enterprise data protection standards.

SOC 2 Certified
Certified Loyalty Methods
SOC 2 Type II
Security Availability Confidentiality
View full report

Enterprise Loyalty Platform.
Built for Complexity and Scale.

ReactorCX powers loyalty programs where members don't just enroll — they return, engage, and grow in value.

Native Loyalty & Discounting Engine
AI-Powered Program Intelligence
API-First, Real-Time Engagement
Zero Downtime. Always On. Any Scale.
Control Center
Members
Analytics
Programs
Program Mgmt
Promotions
Journeys
AI Inbox 3
Platform
Administration
Enterprise Loyalty Program
AI Active
New Campaign
JD
Control Center
Welcome back, Jordan · Enterprise Loyalty Program · Synced just now
Active Members
14.2M
↑ 3.8% this month
Points Issued MTD
2.6M
↑ 12% vs last
Redemption Rate
34.7%
↑ 2.1 pts
Active Campaigns
8
4 live today
Member Engagement · Last 8 Weeks
↑ 18% overall
Earn activity
Redemptions
Tier Distribution
Silver
38%
Gold
28%
Platinum
22%
Diamond
12%
Live Campaigns
Coffee Tuesday
+28%
Summer BOGO
1.1M
Welcome Series
Active
Multipack Bundle
Active
ReactorCX
JD
AI Assistant
+ New

Trusted by

7-Eleven logo, convenience retail client powered by Loyalty Methods' ReactorCX
Gap logo, apparel and fashion client powered by Loyalty Methods' ReactorCX
MGM Resorts logo, hospitality and gaming client powered by Loyalty Methods' ReactorCX
BP logo, fuel and convenience client powered by Loyalty Methods' ReactorCX
Western Union logo, financial services client powered by Loyalty Methods' ReactorCX
Athleta logo, apparel and fashion client powered by Loyalty Methods' ReactorCX
ON Running logo, apparel and fashion client powered by Loyalty Methods' ReactorCX
Banana Republic logo, apparel and fashion client powered by Loyalty Methods' ReactorCX
Speedway logo, convenience retail client powered by Loyalty Methods' ReactorCX
TravelCenters of America logo, fuel and convenience client powered by Loyalty Methods' ReactorCX
Stripes logo, convenience retail client powered by Loyalty Methods' ReactorCX
Years of Loyalty Experience
0 +
Active Loyalty Members
0 M+
Safely Migrated Transactions
0 B+
What's New

The Latest from Loyalty Methods

Product Update

Introducing RCX AI-Capabilities

ReactorCX is programmable. AI writes code. That combination collapses the complexity cost of enterprise loyalty configuration from weeks to minutes.

Explore RCX AI
News & Events

Gap Inc. and Loyalty Methods at CRMC

Encore unified over a hundred million members across four brands with zero downtime. Kevin Meiners and Emil Sarkissian take the main stage.

See the Session
Watch & Listen

Loyalty Summit Podcast Live

Emil Sarkissian and Bill Hanifin on why architecture determines AI readiness in loyalty. Recorded live at the 2026 Loyalty Summit in Chicago.

Watch & Listen
Enterprise Proof

Why enterprise teams choose
Loyalty Methods and ReactorCX

Built for real-time loyalty, complex enterprise ecosystems, and proven production scale across retail, fuel, hospitality, and financial services.

Real-Time Relationships
Sub-second
response times

Members earn at the pump, redeem at checkout, and hit tier milestones mid-journey. ReactorCX responds in milliseconds across every channel, every time.

Loyalty events processed in milliseconds
Event-driven member engagement
Every promotion type, every industry
Explore Real-Time Loyalty
Complexity Is Our Comfort Zone
600M+
members migrated

Enterprise loyalty touches every system in your organization. ReactorCX integrates into complex, multi-vendor technology stacks without forcing you into rigid program models.

API-first loyalty platform architecture
ThreadSync™ implementation methodology
SafeSwitch™ zero-downtime migration
See the Methodology
Enterprise-Grade Scale
2.6B
annual transactions

Most platforms claim enterprise scale. Few have actually run it. ReactorCX has, across every industry, every promotion type, and every stage of the member lifecycle.

2.6B annual transactions processed
Cloud-native by design, not retrofitted
Zero downtime since March 2020
View Proof at Scale
Platform Capabilities

What ReactorCX does

Seven capabilities. One platform. Everything your enterprise loyalty program needs to run, grow, and prove value.

Every program mechanic your enterprise needs. One engine. Proven at scale.

One polymorphic activity model processes purchases, stays, play, bookings, reversals, and non-transactional events through a single extensible schema with deterministic, auditable execution.

  • TiersStatus matching, accelerators, hidden levels, and soft-landing demotion.
  • Multi-programMultiple brands or countries, different rule structures, one platform.
  • Multi-currency walletsPoints, credits, vouchers, comp dollars, and escrow with full conversion and transfer rules.
  • Accrual lineageSource rule, currency, and custom tags per point, enabling FIFO burn order and audit traceability.

From a first welcome offer to mathematically optimal discount arbitration.

BOGO, combos, streaks, challenges, mix-and-match, gamification, referrals. Linear Programming calculates optimal discount allocation across every item in a transaction, protecting margins in real time.

  • Multi-Outcome RewardsA single promotion can grant points, issue a voucher, advance a challenge, and trigger a tier accelerator in one evaluation.
  • Budget & Inventory ControlsCap total uses, total value, or per-member limits by day, campaign, or lifetime.
  • Trigger-Based EvaluationAny event fires through the full promotion stack in real time, no batch delays.
  • Promotion Precedence & StackingConfigurable rules determine which promotions combine, override, or are mutually exclusive.

Three dimensions. What they see. When they see it. What it's worth to them.

Two members can see the same campaign with completely different parameters based on their history. Real-time event signals fire the instant something happens, so your brand responds in the moment.

  • Eligibility FrameworkWHO / WHERE / WHEN / WHAT rules control exactly which members see which offers.
  • Layer 1 - Dynamic SegmentsUpdate on every event, keeping eligibility decisions current to the second.
  • Layer 2 - Preference-Based RoutingTwo members earning from the same promotion receive different outcomes matched to their behavior.
  • Layer 3 - Personalized GamificationMember-specific missions, badges, unlock chains, progress mechanics, and reward catalogs.

See what's working. Know why. Act on it the same day.

ReactorCX surfaces program performance at every level: member behavior, campaign outcomes, tier movement, partner attribution, and redemption patterns. Exportable real-time dashboards so your team stays current without waiting on reports.

  • Partner and LOB AttributionEvery earn, burn, and redemption tracked at the sub-balance level.
  • Plain-Language QueriesAsk "which tier members are redeeming the least?" and get answers without writing queries.
  • KPI TrackingEnrollment velocity, earn/burn ratios, breakage forecasting monitored continuously.
  • A/B Testing with Control GroupsMeasure promotion impact against holdout populations before scaling.

Headless. API-first. Connects where others require rip-and-replace.

ReactorCX integrates into your existing tech stack and partner ecosystem without replacing a single system. The more complex your stack, the more our 18 years of integrator experience shows.

  • Sub-Second Response TimesReal-time API calls return earn calculations faster than your POS timeout window.
  • Event StreamingEvery loyalty event published in real time for downstream messaging, analytics, and AI/ML pipelines.
  • Back-Office & CRM ConnectivityLoyalty data flows into your existing service, CRM, and operational systems in real time so agents and workflows always have the full member picture.
  • FeedXChange · Batch Template ManagementIngests partner data in any format, normalizes it, and makes it available to the rules engine.

Production scale. Zero-downtime migration. Both proven, not promised.

When it's time to migrate, your program never goes dark. We run legacy and ReactorCX in parallel, replaying live production traffic until both systems match 1:1.

  • ThreadSyncLegacy and ReactorCX run in parallel, comparing every transaction output until 1:1 parity.
  • Live Traffic ReplayProduction traffic replayed against ReactorCX in real time, validating 100% match before cutover.
  • SafeSwitchZero-downtime cutover - members never experience service interruption.
  • Production Proven2.6B transactions annually, 30,000+ locations, zero downtime since March 2020.
Platform Upgrade

A new generation of the platform. New UI. AI in every workflow. Your models.

RCX Nexus isn't an AI feature added to ReactorCX - it's the next version of it. A new interface that makes complex configurations simple, with AI agents embedded directly inside your actual work.

  • AI Promotion ArchitectBuild complete campaigns from a plain-language brief.
  • Member Journey IntelligenceAnalyzes behavioral patterns and surfaces actionable recommendations.
  • Multi-LLMClaude, GPT-4o, Gemini, or bring your own model. No vendor lock-in, your choice.
  • Contextual AI AgentsEmbedded in segment builder, campaign builder, and analytics workflows.

Flexibility via Composable and Extensible Tools

Handles Multiple LOBs and Industries

Provides Flexible Modeling

Handles Complex Programs

Implement with Confidence, Speed and Safety

Switch from Legacy Systems with Zero Downtime and Zero Risk. Guaranteed.

Continuous delivery and zero-downtime architecture in the ReactorCX Loyalty Engine by Loyalty Methods, supporting microservice architecture, fast NoSQL database with real-time replication and fault tolerance, and Apache Kafka distributed message brokers handling hundreds of millions of events daily for enterprise loyalty programs
Continuous delivery and zero-downtime architecture in the ReactorCX Loyalty Engine by Loyalty Methods, supporting microservice architecture, fast NoSQL database with real-time replication and fault tolerance, and Apache Kafka distributed message brokers handling hundreds of millions of events daily for enterprise loyalty programs

ThreadSyncTM

Project Methodology

Discover the power of focused, parallel delivery.

SafeSwitchTM

Cut-over Process

Switch out legacy systems with zero risk and zero downtime.

Experienced Team

Work with top Loyalty talent with decades of experience.

Our Customers Love Us

bp logo

Loyalty Methods has been a crucial partner, providing a flexible platform and bringing an experienced team that has partnered well with BP to deliver on our initiatives with excellence and dedication.

7 eleven logo

They are experts in their ​space and provide excellent solutions, creativity and out of ​the box thinking.

Western Union Logo

LM’s focus on innovation, agility, and successful, seamless delivery has made a massive difference in our efforts​.

Drive loyalty success with one platform

Choose the best in class solution, team and process to get there.