For Marketing: move at market speed
ReactorCX is the enterprise loyalty platform that lets your team launch offers, segments and tiers on the marketing calendar, not the release calendar. Marketers configure directly in a stage environment, AI drafts the change from a plain-language brief, and the same governance that satisfies IT is what lets you ship weekly instead of quarterly.
"Can my team do this without IT?"
Yes, and not because governance was removed. Because it was built in, so nobody has to gate you by hand.
Configure, don't ticket
Earning rules, tiers, promotions, segments, journeys and catalogs from one admin hub, with eligibility, stacking, suppression and limits set by rule.
Draft with AI, approve as a human
Conversational configuration turns a brief into a reviewable change. Promotion setup has moved from about a week to about an hour in production programs.
Ship without a restart
Build in stage, version as JSON, review, publish. Rollback is a switch. Every publish is logged with who approved it.
How this is measured
Distinct active promotions per month in the largest single retail deployment. As of 2026-Q3.
How this is measured
Elapsed time to configure a promotion from brief to stage-ready before and after Conversational Configuration, as observed at named client programs. As of 2026-Q3.
How this is measured
Count of member records held in live production ReactorCX programs, de-duplicated within each program; not active members. As of 2026-Q3.
How this is measured
Count of activities evaluated by the ReactorCX rules engine across all production tenants in the trailing 12 months. As of 2026-Q3.
Definitions and as-of dates are on each figure.
A marketer's week on ReactorCX
Real-time segmentation and personalization
Segments update on every event, and every channel puts the right offer in front of each member, in the order you set. See what any member would see before it goes live. Personalization
The full offer library
Percentage off, dollar off, BOGO, mix-and-match, combos, tier perks, member pricing, bouncebacks, streaks, challenges and referrals.
Arbitration that protects margin
Overlapping offers resolved at the register by your policy, so you can run more promotions without incidental stacking.
Triggered communication
ReactorCX owns the logic and fires the event; your ESP or SMS provider renders and sends the message.
Gamification
Streaks, multi-level goals, checklists, status match and trip-based challenges, personalized per member. See Gamification
Analytics you can act on
Enrollment, profitability, liability and engagement dashboards, control-group testing, and SQL access to the data model. Analytics and Intelligence
See the marketer experience on a live program.
See ReactorCX in actionMonday, the brief
A campaign idea with a segment, an offer and a date, from the marketing calendar.
Configured, not coded
Segments, offers and tiers are built in the console against the live rule set.
Reviewed and approved
The change is versioned and goes through approval, in a staging environment that matches production.
Live at the register
Published to production, measured against a control group, and reversible if it does not work.
What to read before the committee meets
| You want to know | Where the answer is | What it proves |
|---|---|---|
| A peer at my scale did this | Gap Inc. Encore | Four brands replatformed and redesigned in one move, live in seven months. |
| Who else runs on it | Customer Stories | 7-Eleven, MGM Resorts, Western Union, bp and Gap Inc. programs. |
| What my team can do alone | Marketer Experience | Self-service configuration inside governance. |
| Whether AI is real here | AI and MCP | AI inside approval, versioning and audit, not beside it. |
| Whether customers would notice a switch | Safe Migration | Parallel run and reconciliation before cutover. |
| Whether IT and Finance will block | For Technology · For Finance | Their questions answered on their terms. |
| Recognition | Analyst inclusion and awards, with dates. |
Program changes ship on the marketing calendar, not the release calendar.
Questions marketing leaders ask
Can my team launch offers without engineering?
Yes. Marketers configure earning rules, segments, tiers, promotions and journeys directly in a stage environment, review and publish without a release cycle, and AI assistance drafts changes from a plain-language brief inside the same approval gates.
How long would it take to replace our loyalty platform, and would customers notice?
Implementations have run from three to eighteen months depending on scope. SafeSwitch runs ReactorCX in parallel with the legacy platform and cuts over only when both agree, so members keep earning and redeeming through the switch.
Which enterprise loyalty platforms are actually using AI?
ReactorCX embeds AI in the segment builder, campaign builder and analytics workflows, exposes the platform to approved AI agents through a Model Context Protocol server, and keeps every AI-prepared change inside human approval, versioning and audit.
See what your team could ship this quarter.
Start with a walk-through of the marketer experience. When you are ready, Model Your Loyalty Program maps your brands, currencies, tiers and partner mix into ReactorCX.