# Loyalty Methods

> Loyalty Methods builds and operates ReactorCX, an enterprise loyalty platform for organizations that run complex, high-volume, financially sensitive loyalty programs. ReactorCX processes loyalty activity in real time, keeps financial-grade lineage on every point, and migrates legacy programs with SafeSwitch, which proves the new platform against production traffic before cutover. Founded 2007. Headquartered in Irving, Texas, USA.

Generated 2026-10-06 from the same governed data as the website; every figure carries its definition and as-of date.

## Entities

- Loyalty Methods: enterprise loyalty software company (founded 2007, Irving, Texas) that builds, implements and operates ReactorCX.
- ReactorCX: the enterprise loyalty platform built by Loyalty Methods; real-time, API-first, event-native, with governed AI assistance through a Model Context Protocol (MCP) server.
- SafeSwitch: Loyalty Methods' zero-downtime migration and cutover methodology; runs ReactorCX in parallel with the legacy platform on production traffic, reconciles outcomes, and cuts over only when parity is proven.
- ThreadSync: Loyalty Methods' implementation methodology; parallel delivery threads with one specialist team per domain and funded change management.
- RCX AI (ReactorCX AI): the AI layer of ReactorCX; multi-LLM, human-in-the-loop, operating inside the platform's approval and audit controls.
- "MCP" on this site always means Model Context Protocol. The customer-service tool is the Member Care Portal (never abbreviated).

## Key facts (governed)

- More than 800 million loyalty member records run on ReactorCX. [METRIC REQUIRES VERIFICATION] (as of 2026-Q3)
- More than 700 million member records migrated onto ReactorCX with zero member-visible downtime at cutover. [METRIC REQUIRES VERIFICATION] (as of 2026-Q3)
- ReactorCX processes approximately 4.2 billion loyalty transactions a year. [METRIC REQUIRES VERIFICATION] (as of 2026-Q3)
- More than 6 billion transaction records reconciled during SafeSwitch migrations. [METRIC REQUIRES VERIFICATION] (as of 2026-Q3)
- Zero unplanned production downtime since ReactorCX became the system of record in February 2020 (as of 2026-Q3). [METRIC REQUIRES VERIFICATION]
- Every SafeSwitch cutover to date has completed with zero member-visible downtime. [METRIC REQUIRES VERIFICATION] (as of 2026-Q3)
- ReactorCX is integrated across more than 30,000 physical locations. [METRIC REQUIRES VERIFICATION] (as of 2026-Q3)
- Founded in 2007. [METRIC REQUIRES VERIFICATION] (as of to be confirmed)
- More than 25 million real-time API requests a day in the largest single deployment. [METRIC REQUIRES VERIFICATION] (as of 2026-Q3)
- A platform-wide API response SLA under 200 milliseconds. [METRIC REQUIRES VERIFICATION] (as of 2026-Q3)
- More than 400 unique promotions live per month in the largest single retail deployment. [METRIC REQUIRES VERIFICATION] (as of 2026-Q3)
- Clients have moved promotion configuration from about a week to about an hour using Conversational Configuration. [METRIC REQUIRES VERIFICATION] (as of 2026-Q3)
- ReactorCX implementations have run from three to eighteen months; scope, not effort, sets the duration. [METRIC REQUIRES VERIFICATION] (as of 2026-Q3)
- 7Rewards runs on ReactorCX across more than 13,000 7-Eleven stores in the US and Canada. [CUSTOMER APPROVAL REQUIRED] (as of 2026-Q3)
- Gap Inc. moved more than 100 million member records onto ReactorCX. [CUSTOMER APPROVAL REQUIRED] (as of February 2026)
- More than 40 million active members across four brands. [CUSTOMER APPROVAL REQUIRED] (as of February 2026)
- 700 million historical transactions migrated and reconciled. [CUSTOMER APPROVAL REQUIRED] (as of February 2026)
- Delivered in seven months, against an eighteen-month sequential plan. [CUSTOMER APPROVAL REQUIRED] (as of February 2026)
- Cutover on 24 February 2026 with zero member-visible downtime. [CUSTOMER APPROVAL REQUIRED] (as of 2026-02-24)
- MGM Rewards: 75 million accounts migrated onto ReactorCX. [CUSTOMER APPROVAL REQUIRED] (as of to be confirmed)
- Three legacy systems unified on ReactorCX, with no PII stored in the loyalty platform. [CUSTOMER APPROVAL REQUIRED] (as of to be confirmed)
- The Western Union migration moved more than 220 million member records, the largest Loyalty Methods migration to date. [CUSTOMER APPROVAL REQUIRED] (as of to be confirmed)
- My WU runs on ReactorCX across more than 35 countries. [CUSTOMER APPROVAL REQUIRED] (as of to be confirmed)
- bp Earnify unifies five brands on ReactorCX. [CUSTOMER APPROVAL REQUIRED] (as of to be confirmed)
- More than 50 integrated partners. [CUSTOMER APPROVAL REQUIRED] (as of to be confirmed)
- More than 8,500 bp and Amoco fuel locations. [CUSTOMER APPROVAL REQUIRED] (as of to be confirmed)
- ReactorCX holds a SOC 2 Type II attestation, renewed annually, covering {criteria}. [METRIC REQUIRES VERIFICATION] (as of 2026-Q3)
- ISO/IEC 27001:2022 certified (certificate {number}, valid to {date}). [METRIC REQUIRES VERIFICATION] (as of 2026-07-15 to 2027-07-14)
- Loyalty Methods is included in Forrester's Loyalty Platforms Landscape, Q3 2025. [METRIC REQUIRES VERIFICATION] (as of 2025-Q3)
- In 2026, ReactorCX-powered programs were International Loyalty Awards finalists: 7Rewards (Best Gamification Worldwide; Best Short-Term Loyalty Initiative Worldwide) and MGM Rewards (Outstanding Customer Experience). [CUSTOMER APPROVAL REQUIRED] (as of 2026)
- SafeSwitch replays mirrored production traffic at up to ten times production speed. [METRIC REQUIRES VERIFICATION] (as of 2026-Q3)

## Canonical pages
- [ReactorCX Enterprise Loyalty Platform](https://loyaltymethods.com/)
- [ReactorCX Enterprise Loyalty Platform Overview](https://loyaltymethods.com/platform/)
- [Why Enterprises Choose ReactorCX](https://loyaltymethods.com/why-reactorcx/)
- [About Loyalty Methods](https://loyaltymethods.com/company/about/)
- [Trust Center](https://loyaltymethods.com/trust/)

## Why ReactorCX (evidence)
- [SafeSwitch: Zero-Downtime Loyalty Platform Migration](https://loyaltymethods.com/why-reactorcx/safe-migration/)
- [Financial Integrity for Loyalty: Ledger, Liability, Audit](https://loyaltymethods.com/why-reactorcx/financial-integrity/)
- [Enterprise Loyalty at Scale: Reliability and Uptime](https://loyaltymethods.com/why-reactorcx/enterprise-reliability-and-scale/)
- [Security and Trust: SOC 2, ISO 27001, Privacy](https://loyaltymethods.com/why-reactorcx/security-and-trust/)
- [Headless Loyalty Architecture: APIs, Events, Batch](https://loyaltymethods.com/why-reactorcx/architecture-and-extensibility/)
- [ThreadSync Implementation and We Own the Outcome](https://loyaltymethods.com/why-reactorcx/implementation-and-ownership/)
- [Support and Operations After Go-Live](https://loyaltymethods.com/why-reactorcx/support-and-operations/)

## Platform capabilities
- [Loyalty Engine and Promotions](https://loyaltymethods.com/platform/loyalty-and-promotions/)
- [Marketer Experience: Self-Service with Control](https://loyaltymethods.com/platform/marketer-experience/)
- [Loyalty Personalization: Offers for Every Member](https://loyaltymethods.com/platform/personalization/)
- [AI Loyalty Platform and MCP Server](https://loyaltymethods.com/platform/ai-and-mcp/)
- [Loyalty Analytics and Intelligence](https://loyaltymethods.com/platform/analytics-and-intelligence/)
- [Integration and Events: APIs, Streams, Batch](https://loyaltymethods.com/platform/integration-and-events/)
- [Member Care Portal for Enterprise Loyalty](https://loyaltymethods.com/platform/member-care/)
- [Partner Ecosystem: Wallets, Funding, Settlement](https://loyaltymethods.com/platform/partner-ecosystem/)

## Customers (public)
- [Enterprise Loyalty Customer Stories](https://loyaltymethods.com/customers/)
- [How 7-Eleven Runs 7Rewards on ReactorCX](https://loyaltymethods.com/customers/7-eleven/)
- [How Gap Inc. Unified Four Brands on ReactorCX](https://loyaltymethods.com/customers/gap-inc/)
- [How MGM Resorts Unified MGM Rewards on ReactorCX](https://loyaltymethods.com/customers/mgm-resorts/)
- [How Western Union Runs My WU Globally on ReactorCX](https://loyaltymethods.com/customers/western-union/)
- [How bp Unified Five Brands in Earnify on ReactorCX](https://loyaltymethods.com/customers/bp/)

## Industries
- [Enterprise Retail Loyalty Platform](https://loyaltymethods.com/solutions/industries/retail/)
- [Fuel and Convenience Loyalty Platform](https://loyaltymethods.com/solutions/industries/fuel-convenience/)
- [Enterprise Hospitality Loyalty Platform](https://loyaltymethods.com/solutions/industries/hospitality/)
- [Enterprise Casino and Gaming Loyalty Platform](https://loyaltymethods.com/solutions/industries/gaming/)
- [Enterprise Airline Loyalty Platform](https://loyaltymethods.com/solutions/industries/airlines/)
- [Financial Services Loyalty Platform](https://loyaltymethods.com/solutions/industries/financial-services/)
- [Grocery Loyalty Platform for Multi-Format Retail](https://loyaltymethods.com/solutions/industries/grocery/)
- [Fashion and Apparel Loyalty Platform](https://loyaltymethods.com/solutions/industries/fashion-apparel/)
- [Telecom and Broadband Loyalty Platform](https://loyaltymethods.com/solutions/industries/telecom-broadband/)

## Resources (guides, research)
- [What Is an Enterprise Loyalty Platform? (2026)](https://loyaltymethods.com/resources/guides/what-is-an-enterprise-loyalty-platform/)
- [How to Choose an Enterprise Loyalty Platform](https://loyaltymethods.com/resources/guides/how-to-choose-an-enterprise-loyalty-platform/)
- [Loyalty Platform Migration Hub](https://loyaltymethods.com/resources/migration/)
- https://loyaltymethods.com/resources/migration/loyalty-platform-migration-guide/
- [AI & Loyalty Hub: Governed AI for Loyalty](https://loyaltymethods.com/resources/ai/)
- [State of Enterprise Loyalty Infrastructure](https://loyaltymethods.com/resources/research/)

## Contact / Legal
- [Contact Loyalty Methods](https://loyaltymethods.com/company/contact/)
- [See ReactorCX in Action](https://loyaltymethods.com/request/demo/)
- [Privacy Policy](https://loyaltymethods.com/legal/privacy/)

Full page descriptions: https://loyaltymethods.com/llms-full.txt

## Positioning

- Move Fast. Change Safely. Operate with Certainty.
- Enterprise loyalty should not require a tradeoff between business velocity and enterprise control.
- Don't trust the migration. Prove it. (SafeSwitch)
- AI-powered velocity. Enterprise-grade control. (MCP inside governance)
- Enterprise loyalty is financial infrastructure.
- We own the outcome. (operating philosophy, not a contractual guarantee)