Integration is critical to any loyalty solution, as it connects to just about every channel and back-end system. ReactorCX helps you make these integrations quickly and easily, providing numerous integration pathways.
Leverage Flexible REST APIs to Drive Engagement across Channels
ReactorCX is a API-first product and all our UIs and other experiences are built on the same APIs that you get access to.
Selective Retrieval
Our APIs let you select just the elements you need and protect your existing integrations from data model changes.
Embedded Lookups
Tur APIs allow you to dynamically resolve references and sub-objects, and perform server-side lookups within the same API call.
Extension Awareness
When you extend the RCX core data models, your extensions become instantly available within the API.
ReactorCX integrates well with well-established streaming technologies.
ReactorCX relies on event-based processing for a lot of the interactive features it offers. The platform supports streaming offerings from cloud vendors such as Azure, AWS, GCP and on-prem deployments of distributed brokers such as Apache Kafka, Pulsar and others.
Batch is Old, but not Out
Batch feeds still run a lot of the world’s integrations whether we like it or not.
ReactorCX has taken the batch world seriously through our FeedXChange module, which aims to simplify the configuration, connectivity, security, execution and monitoring of hundreds or thousands of individual feeds. This is particularly critical for loyalty partners such as Co-branded Credit Cards, Airlines, Hotels, and other coalition partners.
Drive loyalty success with one platform
Choose the best in class solution, team and process to get there.
