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ReactorCX completes its SOC 2® Audit! Security is our Top Priority.

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SOC 2 Type II
Compliance Report

Security, availability, and confidentiality - independently audited to meet enterprise data protection standards.

SOC 2 Certified
Certified Loyalty Methods
SOC 2 Type II
Security Availability Confidentiality
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Leadership Team - Loyalty Methods

The People Behind
Loyalty Methods

Meet the experienced team driving innovation, operational excellence, and client success at Loyalty Methods. Our leadership combines deep technical expertise with proven enterprise delivery to help organizations build scalable, measurable loyalty programs.

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Our People

Our Team Leadership

"Our vision at Loyalty Methods is to revolutionize customer engagement by building robust, data-driven loyalty solutions that empower businesses to forge lasting relationships with their customers."

75+
Years Combined
Executive leadership experience across enterprise technology, operations, and client services
500+
Fortune 500
Proven track record delivering solutions for the world's largest and most demanding organizations
100%
Client Focus
Commitment to transparency, accountability, and measurable business outcomes in every engagement
Founders

Our founders established Loyalty Methods with a shared vision: deliver enterprise-grade loyalty solutions through rigorous engineering, transparent execution, and measurable business outcomes. Their combined expertise spans technology leadership, client services, and strategic partnerships across Fortune 500 organizations.

Emil Sarkissian - CEO & Chief Technology Officer, Loyalty Methods Connect with Emil Sarkissian
Emil Sarkissian
CEO & Chief Technology Officer
Emil leads the company and shapes the technology and innovation vision for Loyalty Methods. Emil brings two decades of Loyalty experience across multiple industries and complex large-scale enterprises. He successfully led the Loyalty Methods team to deliver some of the world's largest and most recognizable loyalty and customer experience programs for some of the top Fortune 500 brands in the US and globally.
Surender Kantareddy - Chief Client Officer, Loyalty Methods Connect with Surender Kantareddy
Surender Kantareddy
Chief Client Officer
Surender oversees client success, services delivery, and strategic partnerships. He ensures programs launch on time and generate measurable ROI. His teams are known for transparency, disciplined execution, and long-term customer advocacy. He has built enduring relationships with enterprise clients across retail, financial services, and hospitality.
Executive Team

Our executive leadership brings specialized expertise across sales, operations, product, and research. Each leader is accountable for driving excellence in their domain while maintaining alignment with our client-first mission and commitment to operational transparency.

Ryan Green - President & Chief Commercial Officer, Loyalty Methods Connect with Ryan Green
Ryan Green
President & Chief Commercial Officer
Ryan leads Loyalty Methods' commercial strategy, overseeing business growth, client engagement, and strategic partnerships. Bringing his extensive experience as CMO of Southwest Airlines, he drives LM's market vision and go-to-market initiatives. Ryan also cultivates key ecosystem relationships and identifies strategic opportunities that accelerate innovation and long-term client success.
Muru Paramasivam - Chief Operating Officer, Loyalty Methods Connect with Muru Paramasivam
Muru Paramasivam
Chief Operating Officer
Muru is responsible for day-to-day operations and cross-functional efficiency. He works closely with clients to ensure contracts, invoicing, and financial processes are managed effectively, helping maintain strong partnerships and a positive client experience. His background spans enterprise delivery, operations, and financial stewardship across complex organizations.
Gopal Kandalurajaram - Chief Product Officer, Loyalty Methods Connect with Gopal Kandalurajaram
Gopal Kandalurajaram
Chief Product Officer
As Chief Product Officer, Gopal leads product strategy, innovation, and platform vision at Loyalty Methods, partnering closely with clients and engineering to turn market needs into scalable solutions that deliver measurable results. He brings 20+ years of product and strategy leadership from Adobe, Splunk, and Oracle, a Wharton MBA, and an MS in Computer Science - a rare blend of business and engineering depth.
Michael Snyder - VP Product & Strategy, Loyalty Methods Connect with Michael Snyder
Michael Snyder
VP Product & Strategy
Michael connects market insight with product decisions to drive durable differentiation. He emphasizes data-informed prioritization and clarity in roadmap communication, ensuring product investments align with strategic business objectives.
Christopher Sandstrom - VP Sales & Marketing, Loyalty Methods Connect with Christopher Sandstrom
Christopher Sandstrom
VP Sales & Marketing
Christopher leads go-to-market strategy, demand generation, and sales operations. He builds high-performing teams that align marketing, sales, and product. His focus is clear messaging, predictable pipelines, and durable growth through disciplined execution.
How We Work

Leadership Principles

The values that guide how we build, deliver, and partner - consistently applied across every client engagement.

Client Outcomes First
We measure success by the measurable business value we deliver to clients. Every decision prioritizes long-term customer success over short-term convenience.
Operational Transparency
We communicate clearly, honestly, and proactively. Our teams share progress, challenges, and dependencies without waiting to be asked.
Engineering Excellence
We build scalable, maintainable solutions using proven patterns. Quality, security, and performance are non-negotiable standards in everything we ship.
Strategic Direction

Building the Future of Loyalty

Our leadership approach combines strategic planning with tactical execution. We set ambitious goals, allocate resources thoughtfully, and hold ourselves accountable for delivering results that matter to our clients and stakeholders.

01
Strategic Vision
Clear roadmap aligned with market trends and client needs. We plan deliberately and communicate direction with confidence.
02
Operational Excellence
Disciplined execution and continuous process improvement. We measure what matters and iterate based on data.
03
Measurable Growth
Sustainable expansion built on client success and satisfaction. Every outcome is tied to real business impact.
What We Stand For

Our Commitment to Excellence

Enterprise-Grade Delivery
We maintain rigorous standards for security, performance, and reliability. Our delivery processes are designed for Fortune 500 scale, with formal change management, comprehensive testing, and production monitoring.
Measurable Outcomes
Every program includes clear success metrics and regular reporting. We partner with clients to define KPIs, track progress, and optimize performance based on real data and business impact.
Long-Term Partnerships
We invest in understanding our clients' industries, challenges, and goals. Our teams become trusted advisors who anticipate needs and proactively recommend improvements that drive sustained value.
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Ready to Meet Our Team?
We welcome conversations with organizations seeking a strategic partner for loyalty program development, platform modernization, or enterprise transformation initiatives. Our leadership team is accessible and responsive to prospective clients, partners, and industry colleagues.
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