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Industries · Airlines

ReactorCX: The Enterprise Airline Loyalty Platform, Built for Codeshare, Alliance, and Co-Brand Complexity

Running an airline loyalty program is hard work. Running one that changes faster than its own release cycle, across codeshares, joint ventures, alliance partners, and a co-brand card, is an entirely different challenge. The program evolved. Most platforms underneath it did not.

ReactorCX · Unified Member Profile
Live
MC
Marcus Chen
Gold Elite
84,200
Miles balance
Platinum
Next tier · 6,800 mi
Gold Elite - Platinum 68%
6,800 miles to next tier · resets Dec 31
SFO → LHR · Codeshare
Operating: BA · Marketing: AA · Tier credit applied
+4,820
Miles

Trusted by

7-Eleven logo
Gap logo
MGM Resorts logo
BP logo
Western Union logo
Athleta logo
Old Navy logo
Banana Republic logo
Speedway logo
TravelCenters of America logo
Stripes logo
350M+
Active Program Members
30K+
Active Locations
3B+
Transactions a Year

Across the ReactorCX platform.

What modern airline loyalty demands

The constraint is no longer what marketing can imagine.

It is what the platform can execute between release cycles. The programs have evolved faster than the platforms beneath them, and the gap shows up in the worst places: the change request that waits a year, the migration measured in years, the promotion that ships on the platform’s schedule instead of the market’s.

What the program needs to do

Member promises
  • 1
    Real-time recognition
    Recognize members across app, web, kiosk, airport, onboard, partner airline, and card spend in the moment.
  • 2
    Concurrent promotion resolution
    Run hundreds of overlapping promotions simultaneously with deterministic, conflict-free ordering.
  • 3
    Multiple earning tracks
    Qualify members on distance, price, or segment tracks in parallel, switchable annually without a rebuild.
  • 4
    Partner accrual and settlement
    Handle 30+ airline, hotel, rental car, and card issuer partners with automated reconciliation.
  • 5
    Codeshare and alliance tier recognition
    Credit tier correctly across codeshare, joint-venture, and alliance travel without manual adjudication.
  • 6
    Mid-year program changes
    Launch refinements between release cycles, not on them.
  • 7
    Regulator-grade audit trails
    Log every earn, burn, tier change, and devaluation in a format that holds up to scrutiny.

What that requires of the platform

Architecture requirements
  • 1
    API-first, event-driven core
    API-first architecture that is genuinely event-driven, not batch-first with a real-time veneer bolted on top.
  • 2
    Deterministic rule engine
    Every promotion outcome is predictable, ordered, and logged so nothing conflicts and everything is traceable.
  • 3
    Business-user configuration
    Promotions built in a UI by marketers, not as code changes that wait on a development cycle.
  • 4
    Self-service partner onboarding
    Partners connect and reconcile through automation, not manual data exchange and spreadsheet matching.
  • 5
    Batch-loading automation
    Promotional codes and partner data load via automation, not manual re-keying between environments.
  • 6
    Regression-free release cadence
    QA automation matched to airline cadence so releases do not introduce regressions into a running program.
  • 7
    Zero unplanned downtime
    Not an aspiration. A baseline expectation backed by architecture, not heroics.

Every line on the left is a promise to a member. Every line on the right is what the architecture has to do to keep it.

ReactorCX speaks the airline data model

One activity record, every dimension an airline tracks.

Airline activity is more varied than any other vertical’s. ReactorCX holds it in one extensible record, so every earn type stays searchable and actionable across every connected system.

Core record

Activity

Every transaction across any channel starts here. Standard fields shared across all verticals, extended with airline-specific dimensions below.

Standard fields
Member ID Transaction Type Transaction Date Channel Value / Spend
Location
Origin Destination Operating Carrier Marketing Carrier
Itinerary
Ticket Number PNR Codeshare Indicator Interline Partner
Partner Activity
Hotel Nights Car Rental Days Card Spend Dining Shopping Portal
Product
Fare Class Booking Code Cabin Revenue / Non-Revenue
Onboard and Ancillary
Upgrade Seat Assignment Baggage Onboard Spend Wi-Fi
Tier Credit Source
Revenue Distance Segment Count Partner Credit Card Spend
Core capabilities for airline loyalty

The capabilities an airline program actually runs on.

Membership and Lifecycle

  • Unified member profile across brands and channels
  • Brand-specific and overarching roll-up tiers
  • Householding and linked accounts
  • Member merge and unmerge, online and in-store
  • Dynamic segmentation synced across the stack

Earn and Redeem Engine

  • Cross-brand earning at the transaction level
  • Multiple currencies and point purses per brand
  • Rewards catalog with locked-item logic
  • Co-brand card earn on a single instance
  • Mixed-basket resolution at the line-item level

Offer and Promo Management

  • Category multipliers and cross-brand challenges
  • Personalized catalogs by tier and eligibility
  • Referral programs with hurdle-based rules
  • Streaks, badges, and progressive reward chains
  • Hundreds of concurrent promotions resolved without conflict

Partner Ecosystem

  • Co-brand card settlement and attribution
  • Vendor-funded offer management and reconciliation
  • Brand and partner rewards
  • Self-service partner onboarding via FeedXChange™
  • External partner earn and burn in real time

Customer Data and Insights

  • Prebuilt engagement and liability dashboards
  • Promotion performance with control-group testing
  • Full SQL access and custom data extracts
  • Cross-brand earn-pattern analysis
  • Federation with your existing data warehouse

Governance and Security

  • Deterministic, audit-logged rule execution
  • Role-based access with brand isolation
  • SOC 1 Type 2 and SOC 2 Type II attested, GDPR and CCPA aligned
  • Multi-brand financial attribution
  • Zero-PII deployment option
Migration

Switch without losing a year.

SafeSwitch™ stands up a full production environment in parallel with your live program, validates it against what you run today, and cuts over with zero disruption to the member. Proven where complexity is the baseline: ReactorCX processes 3 billion transactions a year and runs programs across gaming, hospitality, fuel, and retail, every one migrated with zero downtime and a 100% success rate to date.

Frequently asked questions

ReactorCX, the enterprise loyalty platform from Loyalty Methods, is built for what makes airline loyalty hard: a program that changes faster than its own release cycle, across codeshares, joint ventures, alliance partners, and a co-brand card. It recognizes members in real time across app, web, kiosk, airport, onboard, partner airline, and card spend, runs hundreds of concurrent promotions with deterministic ordering, and lets business users configure new earn types and promotions in a UI rather than as release-cycle code. ReactorCX processes 3 billion transactions a year and runs programs across gaming, hospitality, fuel, and retail, every one migrated with zero downtime.
Yes. ReactorCX is API-first and event-driven, so it recognizes one member in real time across app, web, kiosk, airport, onboard, partner airline, and card spend, rather than stitching those identities together in an overnight batch. The same member state drives every touchpoint, so what a member earns on a partner airline or a co-brand card is reflected the moment it happens.
ReactorCX holds airline activity in one extensible record that captures the dimensions an airline tracks: origin and destination with operating and marketing carrier, ticket and PNR with codeshare and interline indicators, fare class and cabin, onboard and ancillary spend, partner activity, and tier credit source by revenue, distance, segment, partner, or card. These extensions propagate automatically across the UI, API, data warehouse, and reporting, and business users can configure new earn types without a data migration.
Yes. ReactorCX qualifies members on multiple simultaneous earning tracks, including distance, price, and segments, and those tracks can be switched annually. It supports multiple currencies and point purses per brand, cross-brand earning at the transaction level, and tier credit drawn from revenue, distance, segment count, partner credit, or card spend.
ReactorCX handles partner accrual from 30+ airlines, hotels, rental car companies, and card issuers with automated settlement. Partners onboard through self-service onboarding via FeedXChange™ with automated reconciliation, vendor-funded offers are managed and reconciled in the platform, and external partner earn and burn run in real time.
Yes. Promotions are built in a UI as business-user configuration, not as release-cycle code changes, so a mid-year program refinement does not wait on a development cycle. The deterministic rule engine resolves hundreds of concurrent promotions with predictable ordering and full audit logging, so offers do not conflict and every outcome is traceable.
ReactorCX manages tier recognition across codeshare, joint-venture, and alliance travel, with brand-specific tiers and overarching roll-up tiers. Tier credit can be sourced from revenue, distance, segment count, partner credit, or card spend, so a member’s status reflects the full relationship across the airline and its partners rather than a single earn type.
ReactorCX is a real-time, event-driven engine with synchronous responses, so it recognizes a member and returns eligibility, balances, and offers in the moment, in sub-second, rather than reconciling overnight. That is what makes real-time recognition possible across every channel at once.
Loyalty Methods migrates legacy programs with SafeSwitch™ and ThreadSync™, which stand up a full production environment in parallel with the live program, validate it against what runs today, and cut over with zero disruption to the member. The approach is proven where complexity is the baseline: ReactorCX processes 3 billion transactions a year, every program migrated with zero downtime and a 100% success rate to date.
ReactorCX is built on AWS and cloud-native, with deterministic, audit-logged rule execution, role-based access with brand isolation, encryption, SSO, and full audit trails on every earn, burn, tier change, and devaluation. It is SOC 1 Type 2 and SOC 2 Type II attested, with SOC 3 available, and is GDPR and CCPA aligned, with a zero-PII deployment option.
ReactorCX is API-first and event-driven, so it integrates with the channels and systems an airline already runs: app, web, kiosk, airport, onboard, and partner systems, plus your CDP, CRM, and data warehouse with full SQL access and federation. FeedXChange™ handles partner data exchange, and integration runs over real-time REST APIs, file feeds, and event streaming (Kafka), with webhooks and OIDC single sign-on.
Connect
See it run beside your live program.

Bring your earning tracks, your partners, and your point-of-sale reality. We stand it up in parallel, you validate it against today, and then you decide.