Security, availability, and confidentiality - independently audited to meet enterprise data protection standards.
Use our powerful real-time events, as well as our personalization rules to create a relevant and very close relationship with your members. Increase offer participation with 1:1 rewards targeted via model-driven or dynamic segmentation.
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ReactorCX offers a comprehensive set of events allowing you to capture the “moment of truth” and respond in ways that make your brand stand out.
Everything you need to know about how ReactorCX powers real-time loyalty personalization at enterprise scale.
ReactorCX personalizes loyalty experiences using real-time event signals, dynamic segment membership, location, channel, time of day, and historical behavior. Two members can see the same campaign with completely different parameters based on their history.
Personalization rules can adjust messaging, eligibility, reward type, and timing on every interaction - no static templates, no one-size-fits-all experiences.
The platform processes 2.6 billion transactions annually across retail, fuel, hospitality, and financial services, with subsecond personalization decisions across every channel.
Every interaction is an opportunity to personalize. ReactorCX makes that decision in subseconds - at the point of every transaction, across every channel, for every member.
ReactorCX segmentation is event-driven and updated in real time - not batch-and-blast. Members can be segmented by:
Segments can be auto-generated by the platform, defined in a connected CRM, or imported from external sources. Every segment is reusable across promotions, eligibility rules, and personalization logic.
Segments update on every event, keeping eligibility decisions current to the second - not to the last overnight batch run.
ReactorCX supports a comprehensive set of out-of-the-box events plus custom event creation. Events can be triggered by:
Events can be piped to APIs, downstream messaging systems like Kafka, AWS Kinesis, or Azure EventHub, or to storage and streaming analytics platforms.
Events also drive triggered emails, SMS, push notifications, app overlays, and other API-driven content - all in real time.
ReactorCX personalization is omnichannel by design. The platform centralizes member decisions through a single API and tailors messaging optimally for each channel - mobile app, web property, kiosk, in-store POS, partner integration, push notification, email, and SMS - reducing the work required at the channel side.
Members get a consistent personalized experience whether they interact through their phone at a fuel pump, on a hotel mobile app at check-in, or at a retail checkout. The channel changes; the personalization logic does not.
ReactorCX personalization rules use the same four-dimensional eligibility framework that powers the rest of the platform: Who (member segments), Where (location), When (time), and What (activity, product, offer).
Rules can layer multiple conditions, use grouped logic, support effective dating, and run in real time. The platform also supports test groups, control groups, preview and early access capabilities, age-verified segments, and employee-only segments.
Financial guardrails sit on top of every rule - per-day limits, count limits, budget caps, and cool-off periods - ensuring personalization never exceeds program financial boundaries.
One rule engine governs the entire platform. Personalization, promotions, and eligibility all use the same logic - no fragmentation, no duplication of configuration.
ReactorCX is API-first and event-native, with three integration modes - API, events, and batch - supporting connections to CRM platforms, marketing automation tools, customer data platforms, retail and F&B point of sale, mobile apps, kiosks, gaming systems, hotel property management systems, and customer service tools.
Loyalty Methods has integrated ReactorCX with 30,000+ locations across enterprise programs including Western Union, 7-Eleven, MGM Resorts, Fontainebleau, and Stripes. The platform connects to existing tech stacks without rip-and-replace.
ReactorCX delivers real-time personalization at enterprise scale across some of the world's largest loyalty programs:
The platform processes 2.6 billion transactions annually with subsecond response times and has maintained zero downtime in production since 2018.
Enterprise scale is not a feature request at Loyalty Methods - it is the baseline. Every program runs on the same platform infrastructure that handles billions of transactions a year.
ReactorCX is SOC 2 Type II certified, with an independent audit by CertPro covering Security, Availability, Processing Integrity, Confidentiality, and Privacy controls. Loyalty Methods performs SOC 2 assessments on an annual basis.
The platform supports global data protection regulation compliance for programs handling personalized member data across multiple regions and jurisdictions - critical for enterprise programs operating across markets with varying regulatory requirements.
Choose the best in class solution, team and process to get there.
