Security, availability, and confidentiality - independently audited to meet enterprise data protection standards.
Store, manage, and leverage customer preferences with our advanced loyalty solution platform—designed to personalize experiences and drive loyalty.
Trusted by
Store Unlimited Preferences
Capture and store an unlimited number of customer preferences, allowing your business to build detailed and personalized customer profiles.
Loyalty Promotion Opt-In
Audit Trail Capability
Maintain a detailed audit trail of all customer preference changes, providing transparency and compliance with regulatory standards.
Clienteling REST API
Support for Preference Expiration
Automatically manage and expire preferences based on predefined rules, ensuring your customer data remains accurate and relevant.
Extensible to Any Name/Value Pair Type Preference
Our flexible platform supports any type of name/value pair preference, making it easy to customize and extend based on your unique business needs.
Time-Based Auto-Opt-In Support
Export to Marketing Segmentation Tools
Easily export customer data and preferences to your preferred marketing segmentation tools, empowering your marketing team to create targeted campaigns based on real-time insights.
Everything you need to know about how ReactorCX powers customized loyalty rewards and offers at enterprise scale.
ReactorCX configures rewards through a flexible rule engine that supports any combination of earn rates, redemption options, tier benefits, and personalized incentives. Rewards can be triggered by:
Every reward rule supports the four dimensions of eligibility - Who (member segments), Where (location), When (time), and What (activity, product, offer) - and runs in real time across mobile apps, point of sale, kiosks, and partner channels.
One rule engine governs every reward type. No parallel systems, no configuration duplication - just a single framework that handles the full complexity of enterprise loyalty.
ReactorCX delivers dynamic offers personalized to each member based on real-time event signals, segment membership, location, channel, and historical behavior. Two members can see the same campaign with completely different parameters.
Segmentation is updated on every event, keeping eligibility decisions current to the second - not to the last overnight batch run.
Offers can be tested with control groups, capped by budget, throttled by frequency, and previewed before they go live - giving program managers full control over reach, cost, and impact before any offer is published.
Static and dynamic segmentation both supported. The platform auto-generates segments, accepts CRM-defined ones, or imports from external sources - reusable across every offer and promotion.
A single transaction can trigger dozens of overlapping offers - BOGO deals, mix-and-match combos, vendor-funded promotions, and cents-per-gallon rollbacks. ReactorCX evaluates every valid combination mathematically and returns the optimal allocation in subsecond time.
Arbitration policies are configurable: customer-first, business-first, or vendor-protected. Loyalty earning and promotional discounting resolve in a single real-time call - not two separate systems stitched together after the fact.
ReactorCX supports the full discount library required by enterprise loyalty programs:
The platform handles complex SKU-level promotions and exclusions, mandatory product groups, and segment-specific discount eligibility. All discount types resolve through the same arbitration engine for optimal customer outcomes.
No discount type requires a separate system or integration. Everything runs through a single engine - keeping the transaction fast, the logic consistent, and the outcome optimal.
ReactorCX segmentation is event-driven and updated in real time. Members can be segmented by:
Segments can be auto-generated by the platform, defined in a connected CRM, or imported from external sources. Every segment is reusable across promotions, eligibility rules, and personalization logic - powering both reward configuration and offer targeting from a single definition.
ReactorCX is API-first and event-native, with three integration modes - API, events, and batch - supporting connections to CRM platforms, retail and F&B point of sale, kiosks, mobile apps, gaming systems, hotel property management systems, marketing automation platforms, and customer service tools.
Loyalty Methods has integrated ReactorCX with 30,000+ locations across enterprise programs including Western Union, 7-Eleven, MGM Resorts, Fontainebleau, TravelCenters of America, and Stripes. The platform connects to existing tech stacks without rip-and-replace.
ReactorCX processes 2.6 billion transactions annually across retail, fuel, hospitality, and financial services on a single real-time engine, with subsecond response times across every channel.
The platform has maintained zero downtime in production since 2018 - a track record that underpins every enterprise deployment.
Enterprise scale is proven across some of the world's largest programs:
ReactorCX is SOC 2 Type II certified, with an independent audit by CertPro covering Security, Availability, Processing Integrity, Confidentiality, and Privacy controls. Loyalty Methods performs SOC 2 assessments on an annual basis.
The platform supports global data protection regulation compliance for programs handling member rewards data across multiple regions and jurisdictions - critical for enterprise programs operating across markets with varying regulatory requirements.
Choose the best in class solution, team and process to get there.
