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ReactorCX completes its SOC 2® Audit! Security is our Top Priority.

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SOC 2 Type II
Compliance Report

Security, availability, and confidentiality - independently audited to meet enterprise data protection standards.

SOC 2 Certified
Certified Loyalty Methods
SOC 2 Type II
Security Availability Confidentiality
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We learned loyalty in production, then engineered a better way forward.

We solve the hardest problems where enterprise loyalty spans systems, teams, and scale.

We learned loyalty in production, then engineered a better way forward.
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We learned loyalty in production, then engineered a better way forward.

Our Story

We didn’t start with a platform. We started inside real loyalty programs, integrating, migrating, and operating systems where downtime wasn’t an option.

Over time, a pattern became clear. Enterprise loyalty doesn’t live in one system. It spans POS, payments, digital channels, partner platforms, and data infrastructure. Most tools were rigid or stitched together, forcing brands to adapt their business to the technology.

So we made a different choice.

We engineered ReactorCX to operate as the loyalty decision layer inside the enterprise, integrating cleanly across systems, executing real-time logic at scale, and supporting change over time without disruption.

We built ReactorCX to operate inside the enterprise, not around it.
Emil Sarkissian image
Emil Sarkissian
Chief Executive Officer

The Journey

From enterprise loyalty engineering to real-time platform delivery. Proven in production.

2007
System Integrator Origins

Founded to implement and integrate early enterprise loyalty systems where loyalty acted as the central system of record.

2008 - 2013
Enterprise Delivery at Scale

Learning how loyalty really works by implementing large-scale loyalty programs across airlines, hospitality, retail, and finance.

2014 - 2016
A Better Way Forward

Recurring integration challenges drove investment into real-time rules, ledgering, and event processing components.

2016
ReactorCX Architecture Defined

A headless, event-driven, API-first loyalty engine was born. Designed to operate inside existing enterprise ecosystems, not replace them.

2018
Enters Controlled Production

ReactorCX deployed alongside legacy systems, processing live traffic in parallel to validate correctness, scale, and determinism.

February 2020: The Button Push

7-Eleven Cutover
ReactorCX transitioned from parallel operation to primary execution for 7-Eleven across the U.S. and Canada. Controlled cutover. No downtime. No customer impact. The proof-of-paradigm moment for everything that followed.

00:00:05

Cutover initiated

00:00:00

Cutover complete

The 7-Eleven Cutover
2022
SafeSwitch formalized

What began as a delivery pattern during early enterprise migrations was formalized as SafeSwitch™, a repeatable, zero-downtime cutover methodology for large loyalty platforms.

2022 - 2024
Multi-brand, multi-region expansion

Programs spanning multiple brands, lines of business, and geographies operated on a single engine, with governance and partner connectivity maturing to support complex ecosystems.

2025
AI Capabilities Go Live

ReactorCX's open, API-first cloud architecture made native AI integration possible without rebuilding the platform. Predictive engagement, intelligent offer decisioning, and an AI assistant for program managers, bringing AI from concept to production inside the platform.

How We Work

Built in-house

Privately held. ReactorCX is engineered and maintained by the same teams who deliver and operate it in production.

Fits the enterprise

Designed to integrate across existing systems and data flows, not replace them.

Disciplined delivery

Parallel validation, controlled promotion deployment, and zero-downtime cutovers are built into how we operate.

Partnership and problem-solving

We work directly inside complex environments, collaborating with enterprise teams to solve real operational challenges.

Years of Loyalty Experience
0 +
Active Loyalty Members
0 M+
Safely Migrated Transactions
0 B+

We solve the hardest loyalty problems in production.

See how enterprise teams modernize loyalty without disrupting what already works.

Our Approach to Modernization