Security, availability, and confidentiality - independently audited to meet enterprise data protection standards.
One engine. Earn, burn, tiers, segments, promotions, audit. All in real time.
The ReactorCX Loyalty Engine handles every transaction and every rule in your program, from a single member’s earn at the pump to multi-brand reconciliation at the register. Sub-second response. Zero downtime since 2018.
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ReactorCX is a unified, event-native engagement orchestration platform. Member, segment, and tier management. Benefits and eligibility. Currency and value systems. Real-time earn and burn. Promotion management. Audit trail. All in one engine, accessible through API, events, or batch.
Unlike legacy loyalty systems that split these functions across separate platforms requiring constant reconciliation, ReactorCX processes 2.6 billion transactions annually across retail, fuel, hospitality, and financial services on a single real-time engine.
Platform Capabilities
Every rule in the ReactorCX Loyalty Engine is built on four dimensions of eligibility, supporting enterprise programs running hundreds of concurrent promotions without conflicts.
The ReactorCX Loyalty Engine empowers your customers with immediate satisfaction, enhancing their experience and fostering deeper loyalty.
Enable customers to earn points with every purchase, interaction, or engagement. Allow earn to be postponed to handle return policies or encourage return visits.
Allow customers to redeem their points and rewards flexibly, with options for variable burn rates, rewards with points, split pay, and linked pay, across all channels.
Notify customers in real-time about points earned, available rewards, and special promotions, pending expirations, etc.
SOC 2 Type 2 certified, GDPR and CCPA ready, with annual third-party penetration testing. Zero-PII deployment option for clients that hold member identity outside the platform.
Consistent earn and burn experience across all customer touchpoints, including mobile apps, kiosks and web properties.
Monitor customer earning and burning activities in real-time to gain immediate insights.
The ReactorCX loyalty platform delivers at global scale, both technically and organizationally, with the structure and controls to manage complex programs. Proven across 35+ countries on Western Union's MyWU program.
Support multiple loyalty programs to cater to different brands, regions, or other program divisions, with optional loyalty id reuse.
Advanced organization through foldering balances central program management with local promotion control
Reward customers in their local currency with real-time exchange rate conversion
Unlimited currency types and point purses per brand: holiday bonus purses, property-specific local currencies, partner-attributed points
Points can be tagged by source (partner, location, channel, promotion) and tracked as sub-balances within a unified member balance
Multi-brand mixed-basket resolution at line-item level for accurate brand-level P&L
Maximize the efficiency of your loyalty program with ReactorCX automated point and tier expiration capabilities.
| Rule | Expiration | Reminder | Status |
|---|---|---|---|
| Gold Members | Active | ||
| Inactive Members | Active | ||
| Promo Points | Active |
| Event / Rule | Reward | Status |
|---|---|---|
| Referral Completed | +500 points | Active |
| Event Attended | +250 points | Active |
| Product Review | +100 points | Active |
| Event / Rule | Reward | Status |
|---|---|---|
| Referral Completed | +500 points | Active |
| Event Attended | +250 points | Active |
| Product Review | +100 points | Active |
Encourage customer acquisition and enhance engagement with the ReactorCX referral and enrollment bonus features.
Everything you need to know about how the ReactorCX Loyalty Engine powers enterprise loyalty programs at scale.
ReactorCX is built real-time-first. The moment a customer completes a qualifying action - a purchase, check-in, referral, or engagement - points are calculated and applied instantly. There is no batch processing delay between what a customer does and what appears in their account.
Earn can also be deferred when your business needs it. If your program needs to hold points pending a return window, a verification step, or a return visit, the platform supports delayed earn natively - without any workarounds.
On the burn side, redemption is equally flexible. Customers can redeem using variable burn rates, split pay between points and currency, or linked pay across channels - online, in-store, mobile, and kiosk - with a consistent experience throughout.
"Immediate satisfaction enhances customer experience and fosters deeper loyalty - and that starts with real-time feedback at the point of every interaction."
Yes. ReactorCX is built for omni-channel consistency. Whether a customer earns and burns through a mobile app, a web property, a kiosk, or an in-store terminal, the same rules apply and the same experience is delivered. There is no fragmentation between channels.
This is especially critical for enterprise programs operating across multiple brands or geographies. The platform maintains a single source of truth for every member's balance, tier, and activity - regardless of where the interaction happens.
Real-time notifications keep customers informed across touchpoints. Points earned, rewards available, pending expirations, and special promotions are surfaced immediately - ensuring customers always know exactly where they stand.
Every rule in ReactorCX is built on four dimensions of eligibility: Who, Where, When, and What. Member targeting, location targeting, time targeting, and activity/product targeting. Every dimension supports multiple conditions, grouped logic, and effective dating.
Rules can be copied, foldered, and prioritized to manage hundreds of concurrent promotions without conflicts.
Financial guardrails sit on top of every rule:
The platform is built to manage programs at global scale - both technically and organizationally. Multiple loyalty programs can run within a single instance, each scoped to different brands, regions, or business divisions, with optional loyalty ID reuse across programs.
Currency is handled natively. Customers earn and redeem in their local currency, and the platform applies real-time exchange rates automatically - ensuring consistency and fairness across markets without manual reconciliation.
Organizational structure is addressed through an advanced foldering system that balances central program governance with regional or local promotion control. A global HQ can set program guardrails while regional teams manage their own campaigns within those boundaries.
Expiration is fully configurable and automated. You define the rules - points expire after a set period, on a rolling basis, on a fixed calendar schedule, or triggered by inactivity - and the platform handles enforcement without manual intervention.
Tier validity works the same way. Customers must maintain qualifying engagement to retain their tier status. The platform tracks progress against tier criteria and automatically demotes or upgrades members according to the rules you set - with notifications sent at configurable points ahead of expiration to prompt re-engagement before a customer lapses.
This automation matters at enterprise scale. Managing expiration manually across millions of accounts is not operationally viable. ReactorCX makes it a configuration task, not an ongoing operational burden.
ReactorCX extends well beyond transactional rewards. The loyalty engine is designed to recognize and celebrate any customer interaction that has value to your program - not just purchases.
This matters because loyalty built only on spend is fragile. Customers who engage with your brand across multiple dimensions - social, educational, referral - show significantly higher long-term retention than those who only earn at the register.
Non-purchase engagement rules are configured with the same rule engine as transactional earn - no separate systems, no integration complexity.
The ReactorCX Loyalty Engine is API-first and event-native, with three integration modes: API, events, and batch. Loyalty Methods has integrated ReactorCX with 30,000+ locations across retail, fuel, hospitality, gaming, and financial services.
Supported integrations include Property Management Systems, F&B and retail POS, kiosks, gaming systems like IGT Patron and Konami Synkros, mobile apps, and customer service platforms.
The platform connects to existing tech stacks without rip-and-replace, preserving customer data, reward balances, and program history.
Loyalty Methods uses two proprietary migration methodologies: ThreadSync, a parallel-track delivery approach that mirrors production environments for accuracy before cutover, and SafeSwitch, a zero-downtime migration strategy proven on enterprise programs including 7-Eleven, MGM Resorts, and Western Union.
Migrations preserve billions of transactions and millions of member accounts with full historical data integrity. ReactorCX has maintained zero downtime in production since 2018.
ThreadSync and SafeSwitch are not generic methodologies - they were built and refined across the world's most complex enterprise loyalty migrations.
ReactorCX processes 2.6 billion transactions annually across retail, fuel, hospitality, and financial services on a single real-time engine, with subsecond response times across every channel.
The platform supports over 10 times current 7-Eleven system requirements at 13,000+ stores and operates 24/7/365 across 35+ countries on Western Union's MyWU program.
ReactorCX has run continuously in production for over six uninterrupted years - a track record that underpins every enterprise deployment.
ReactorCX is SOC 2 Type II certified, with an independent audit by CertPro covering Security, Availability, Processing Integrity, Confidentiality, and Privacy controls. Loyalty Methods performs SOC 2 assessments on an annual basis.
The platform supports global data protection regulation compliance for programs operating across multiple regions and jurisdictions.
Loyalty Methods provides custom enterprise pricing based on program scope, transaction volumes, integration complexity, vertical-specific requirements, and the implementation services bundled with the platform.
Engagements typically include both the ReactorCX software and dedicated implementation, consulting, and ongoing support services from Loyalty Methods' team. Contact Loyalty Methods directly for a pricing conversation tailored to your program requirements.
Loyalty Methods powers ReactorCX loyalty programs across multiple enterprise verticals:
Additional verticals served include airlines, cruise lines, food and beverage, and fashion.
The same ReactorCX engine handles all verticals on a single platform - no vertical-specific forks, no separate codebases, no fragmented feature sets.
Choose the best in class solution, team and process to get there.
