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Leverage the power and flexibility of ReactorCX advanced rules, gamification, targetting, personalization and more!
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Deliver exceptional customer experiences, drive engagement, and achieve unparalleled loyalty results. Explore our powerful features and take the first step towards building a more loyal customer base.
Instant or Deferred Earn
Enable customers to earn points with every purchase, interaction, or engagement. Allow earn to be
postponed to handle return policies or encourage return visits.
Allow customers to redeem their points and rewards flexibly, with options for variable burn rates, rewards with points, split pay, and linked pay, across all channels.
Real-Time Notifications
Notify customers in real-time about points earned, available rewards, and special promotions, pending
expirations, etc.
Omni-Channel Integration
Consistent earn and burn experience across all customer touchpoints, including mobile apps, kiosks and web properties.
Benefits of Real-Time Earn & Burn
Our loyalty platform delivers at a global scale, both technically and organizationally, with the right structure and controls to manage complex programs.
Maximize the efficiency of your loyalty program with our automated point and tier expiration capabilities.
Unlock the potential of your loyalty program with complex SKU-level promotions that allow for highly targeted and effective marketing strategies. Our platform empowers you to create detailed promotions based on specific product SKUs, enabling personalized offers that resonate with your customers and drive engagement.
Encourage customer acquisition and enhance engagement with our powerful referral and enrolment bonus features.
Enhance customer engagement and loyalty with our innovative streak and challenge promotions. Foster
consistent interaction and create fun, competitive experiences that keep customers returning.
Encourage Ancillary Activities/Spends
Motivate additional activities and spending with targeted streaks and challenges, driving overall engagement and revenue.
Target Activity during Specific Periods
Focus on key periods to maximize participation and interaction during peak times.
Leverage Control Groups to Gauge Effectiveness
Utilize control groups to measure the success and impact of your promotions accurately.
Flexible and Progressive Bonus Options
Offer adaptable and scalable bonus structures to reward continuous customer engagement.
Allow customers to pursue goals within your brand experience, reaping benefits over multiple interactions and time periods.
Multi-Level Checklist
Complete all steps to unlock your reward
Receive 10,000 Reward Points
2 of 4 steps completed
Download the App / 50 Tier Points
Enroll in Messaging Permissions / 75 Tier Points
Submit a Survey / 50 Tier Points
Everything you need to know about how ReactorCX powers real-time earn, burn, promotions, and engagement at enterprise scale.
ReactorCX is built real-time-first. The moment a customer completes a qualifying action - a purchase, check-in, referral, or engagement - points are calculated and applied instantly. There is no batch processing delay between what a customer does and what appears in their account.
Earn can also be deferred when your business needs it. If your program needs to hold points pending a return window, a verification step, or a return visit, the platform supports delayed earn natively - without any workarounds.
On the burn side, redemption is equally flexible. Customers can redeem using variable burn rates, split pay between points and currency, or linked pay across channels - online, in-store, mobile, and kiosk - with a consistent experience throughout.
"Immediate satisfaction enhances customer experience and fosters deeper loyalty - and that starts with real-time feedback at the point of every interaction."
Yes. ReactorCX is built for omni-channel consistency. Whether a customer earns and burns through a mobile app, a web property, a kiosk, or an in-store terminal, the same rules apply and the same experience is delivered. There is no fragmentation between channels.
This is especially critical for enterprise programs operating across multiple brands or geographies. The platform maintains a single source of truth for every member's balance, tier, and activity - regardless of where the interaction happens.
Real-time notifications keep customers informed across touchpoints. Points earned, rewards available, pending expirations, and special promotions are surfaced immediately - ensuring customers always know exactly where they stand.
ReactorCX extends well beyond transactional rewards. The loyalty engine is designed to recognize and celebrate any customer interaction that has value to your program - not just purchases.
This matters because loyalty built only on spend is fragile. Customers who engage with your brand across multiple dimensions - social, educational, referral - show significantly higher long-term retention than those who only earn at the register.
Non-purchase engagement rules are configured with the same rule engine as transactional earn - no separate systems, no integration complexity.
ReactorCX supports complex, SKU-level promotions out of the box. Promotions can be scoped to specific products, product categories, purchase thresholds, customer segments, or combinations of all of the above.
Streak and challenge mechanics deserve special mention. The platform supports single-level streaks, multi-level dependent goals, and multi-level checklist structures - giving you full control over how customers progress through engagement sequences over time.
Control groups are available natively to measure the actual incremental impact of any promotion - so your team can prove ROI, not just report participation.
The platform is built to manage programs at global scale - both technically and organizationally. Multiple loyalty programs can run within a single instance, each scoped to different brands, regions, or business divisions, with optional loyalty ID reuse across programs.
Currency is handled natively. Customers earn and redeem in their local currency, and the platform applies real-time exchange rates automatically - ensuring consistency and fairness across markets without manual reconciliation.
Organizational structure is addressed through an advanced foldering system that balances central program governance with regional or local promotion control. A global HQ can set program guardrails while regional teams manage their own campaigns within those boundaries.
Expiration is fully configurable and automated. You define the rules - points expire after a set period, on a rolling basis, on a fixed calendar schedule, or triggered by inactivity - and the platform handles enforcement without manual intervention.
Tier validity works the same way. Customers must maintain qualifying engagement to retain their tier status. The platform tracks progress against tier criteria and automatically demotes or upgrades members according to the rules you set - with notifications sent at configurable points ahead of expiration to prompt re-engagement before a customer lapses.
This automation matters at enterprise scale. Managing expiration manually across millions of accounts is not operationally viable. ReactorCX makes it a configuration task, not an ongoing operational burden.
Choose the best in class solution, team and process to get there.
