2007
Loyalty engineering origins
Loyalty Methods was founded to implement and integrate early enterprise loyalty systems in complex environments where loyalty acted as a central system of record.
We solve the hardest problems where enterprise loyalty spans systems, teams, and scale.
Our Story
We didn’t start with a platform. We started inside real loyalty programs, integrating, migrating, and operating systems where downtime wasn’t an option.
Over time, a pattern became clear. Enterprise loyalty doesn’t live in one system. It spans POS, payments, digital channels, partner platforms, and data infrastructure. Most tools were rigid or stitched together, forcing brands to adapt their business to the technology.
So we made a different choice.
We engineered ReactorCX to operate as the loyalty decision layer inside the enterprise, integrating cleanly across systems, executing real-time logic at scale, and supporting change over time without disruption.
The Journey
From enterprise loyalty engineering to real-time platform delivery. Proven in production.
Loyalty Methods was founded to implement and integrate early enterprise loyalty systems in complex environments where loyalty acted as a central system of record.
The team delivered large-scale loyalty implementations across airlines, hospitality, retail, and financial services, gaining deep exposure to how loyalty actually operates inside the enterprise.
Recurring implementation challenges drove reinvestment into internal components for real-time rules execution, ledgering, and event processing.
A headless, event-driven, API-first loyalty engine designed to operate inside existing enterprise ecosystems rather than replace them.
ReactorCX was deployed alongside legacy systems, processing live traffic in parallel to validate correctness, scale, and determinism.
February 2020: The Button Push
Cutover initiated
Cutover complete
What began as a delivery pattern during early enterprise migrations was formalized as SafeSwitch™, a repeatable, zero-downtime cutover methodology for large loyalty platforms.
Programs spanning multiple brands, lines of business, and geographies operated on a single engine, with governance and partner connectivity maturing to support complex ecosystems.
The principles behind how Loyalty Methods has always worked, modernization without disruption, ownership of outcomes, and proof in production, were formally articulated.
How We Work
Built in-house
Privately held. ReactorCX is engineered and maintained by the same teams who deliver and operate it in production.
Fits the enterprise
Designed to integrate across existing systems and data flows, not replace them.
Disciplined delivery
Parallel validation, controlled promotion deployment, and zero-downtime cutovers are built into how we operate.
Partnership and problem-solving
We work directly inside complex environments, collaborating with enterprise teams to solve real operational challenges.
We solve the hardest loyalty problems in production.
See how enterprise teams modernize loyalty without disrupting what already works.