Enterprise-Grade Solutions Designed for Scalability, Security, and Performance

ReactorCX is a scalable enterprise loyalty platform designed to accommodate millions of customer interactions and transactions across global markets. The platform is integrated across 30,000+ locations enterprise-wide with a platform-wide <200ms API response SLA.

In retail and convenience, integrated programs process approximately 2.6 billion transactions per year and 25 million+ API requests per day across the largest single enterprise deployment.

ReactorCX runs with high availability across multiple Availability Zones and multiple regions (Multi-AZ, Multi-Region), supporting the always-on requirements of enterprise loyalty programs.

Multi-region deployment provides geographic distribution for disaster recovery, latency optimization, and regulatory data residency where required - supporting global programs operating across markets with different residency requirements.

ReactorCX supports zero-downtime cutover during migrations and platform deployments, so enterprise loyalty programs can transition to ReactorCX or roll out platform updates without interrupting member-facing service.

The deployment approach uses containerized services, rolling upgrades, service-level rollback, and configuration and rule publishing without platform restarts - keeping the program live throughout every change.

Yes. ReactorCX is SOC 2 Type II certified with annual audit. Security controls include encryption in transit (TLS), encryption at rest (AES-256), role-based and attribute-based access controls, and SSO integration via standard federation protocols.

Audit logs are maintained across access, system activity, configuration changes, and member and transaction activity - supporting compliance reviews, dispute resolution, and regulatory inquiries.

Yes. ReactorCX supports single sign-on via OIDC (OpenID Connect), so enterprise users authenticate through the identity provider their organization already operates rather than maintaining separate ReactorCX credentials.

SSO works alongside the platform's role-based and attribute-based access controls to enforce per-user and per-role permissions across program configuration, servicing, and reporting.

ReactorCX supports a stage-to-production rule deployment workflow: program teams build and validate rule changes in a stage environment, export the program version, and publish it into the production environment when ready. Versions are tracked, configurations can be imported and exported via JSON, and publish and unpublish functionality controls when rules are active.

Every change is captured in an audit trail. Rule deployment cadence is typically daily or less frequent, supporting program teams that move quickly without sacrificing change control.

ReactorCX deployments include multiple environments to support enterprise development, validation, training, and operations:

• Production
• Development
• Test / QA
• Performance / Load
• Training

Lower environments remain aligned with production release levels so testing, training, and validation reflect what production actually runs - not a stale snapshot of a previous version.

ReactorCX supports a parallel run migration approach: the new system operates alongside the legacy system so outcomes can be compared before switching over. This reduces cutover risk, validates that program terms match actual legacy behavior, and gives program teams measured confidence prior to cutover.

Combined with the platform's zero-downtime cutover capability, this enables enterprise loyalty programs to modernize without interrupting member-facing service. Loyalty Methods has executed this approach at 7-Eleven, MGM Resorts, and Western Union.

ReactorCX maintains an extensive data model that supports enterprise-level financial accounting, including granular tracking of earn and burn activity by source, partner, location, and promotion. Accrual and redemption lineage is preserved so finance teams can trace any liability or settlement back to the originating member activity.

The data model supports the multi-brand and multi-program scenarios common in enterprise loyalty - where financial accountability spans brands, partners, and geographies within a single platform instance.

ReactorCX provides control over how loyalty currency burns are allocated, including ordering rules that determine which accruals are consumed first (such as FIFO) and tagging that lets program teams attribute redemptions to specific sources, partners, locations, or promotions.

This is what makes partner settlement, multi-brand accounting, and coalition program reconciliation possible at enterprise scale - every redemption can be attributed and settled with precision.

ReactorCX supports co-marketing and partner-funded promotions through promotion funding allocation across parties, billing parameters attached to rules and partners, and workflow-driven billing and reimbursement calculations.

Co-marketing rules support date-relative accuracy so back-dated processing remains correct when rates change - essential for enterprise programs where partner settlement runs weeks or months behind activity.

ReactorCX supports comprehensive liability reporting through the platform's extensive data model: liability accrual and redemption lineage, breakage and expiration behavior, partner billing and settlement outputs, and reconciliation through exportable transaction-level data.

ReactorCX exports raw granular records that enterprise finance systems then journal and account for, and can generate bridging artifacts when ERP requirements call for them.

ReactorCX supports two privacy modes: storing PII inside the platform with full data subject rights support (access, deletion, rectification, restriction of processing, portability), or operating with tokenized identifiers where PII is stored externally in a client-controlled system.

MGM Resorts operates ReactorCX with membership numbers only - no PII stored in the loyalty platform.

The platform is SOC 2 Type II certified, with encryption in transit and at rest and role-based and attribute-based access controls - the same security posture applies regardless of which privacy mode the program operates in.