Loyalty Methods was being described as perhaps loyalty’s best kept secret, and I’m delighted they’ve chosen to work with us again to ensure they are not a secret anymore. – Paula Thomas
A Full-Circle Conversation with Let’s Talk Loyalty
When Paula Thomas launched Loyalty TV in 2023, Loyalty Methods was one of her earliest featured guests. Nearly two years later, we return as one of her final executive interviews. A full-circle moment that symbolizes both our growth and Paula’s enduring legacy in the loyalty industry.
This upcoming episode, airing September 16, 2025, features our very own Christopher Sandstrom (VP of Sales & Marketing) alongside our CEO & CTO, Emil Sarkissian, the architect of ReactorCX.
Being chosen for one of Paula’s last conversations is both a privilege and a recognition of the impact Loyalty Methods is making across the loyalty technology landscape.
Powering Enterprise Loyalty’s Biggest Brands
For nearly two decades, we have quietly powered some of the most complex and high-performing programs in the world, no matter the industry, including:
Until now, we’ve been the engine behind the scenes. This podcast marks the start of a new chapter – telling the story of the Loyalty Methods Movement and why our approach to enterprise loyalty is different.
What Listeners Will Hear in the Podcast
In one of her final episodes, Paula digs into what makes Loyalty Methods unique. Expect insights on:
- Zero downtime migrations: How our SafeSwitch™ and ThreadSync™ methods let brands modernize loyalty platforms without disruption.
- The loyalty engine difference: Why ReactorCX adapts like water instead of locking clients into rigid “all-in-one” platforms.
- Enterprise lessons at scale: What we’ve learned from implementing across fuel & convenience, gaming & hospitality, retail, and financial services.
The future of loyalty technology: Emil’s vision for natural-language analytics, Single Point of Config (SPC), and GenAI replacing “war rooms” with instant answers.
“We’ve been operating in the shadows, like Batman — taking down big villains, but it’s time to tell the story. Our moment has arrived.” – Christopher Sandstrom
The SafeSwitch™ Standard for Loyalty Migrations
One of the most important topics covered is our SafeSwitch™ process. Whether it’s migrating 7-Eleven’s 24/7 rewards program or Western Union’s global footprint, SafeSwitch has delivered 100% success with zero downtime.
For brands running on legacy systems or homegrown stacks, SafeSwitch provides the low-risk migration path no other provider offers.
Why Loyalty Needs an Engine, Not Another Platform
ReactorCX isn’t just another “platform” — it’s a loyalty engine. Unlike monolithic solutions that promise “all-in-one” but rarely deliver, ReactorCX is:
- Composable and flexible – adapts to each client’s Martech stack.
- Uptime-proven – supporting always-on environments without disruption.
- Future-ready – evolving with new integrations, data models, and emerging channels.
Modules are like Legos, they don’t always fit. ReactorCX is like water: it flows into whatever shape your stack requires.
– Bruce Lee
The Future of Loyalty Technology with AI
Looking ahead, Emil shares how we are preparing clients for 2026 and beyond:
- Natural-language analytics – ask your data questions in plain English.
- Single Point of Config (SPC) – make promotion management faster and easier for marketers.
GenAI + MCP integrations – replacing multi-hour “war room” calls with instant, AI-driven diagnostics.
Listen In
📅The episode airs September 16, 2025
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