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Stay Relevant and Interactive in Real-time with Personalization

Use our powerful real-time events, as well as our personalization rules to create a relevant and very close relationship with your members. Increase offer participation with 1:1 rewards targeted via model-driven or dynamic segmentation.

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Drive Instant Engagement with ReactorCX Real-time Events

ReactorCX offers a comprehensive set of events allowing you to capture the “moment of truth” and respond in ways that make your brand stand out.

  • Leverage out of the box events or create custom events based on your own rules via ReactorCX event-emitting rules.
  • Create useful reminders when rewards are about to expire, or when time is running out to complete a challenge or streak.
  • Use events to notify and trigger any downstream systems or processes.
  • Enrich events through our Event Flow Designer to enhance payloads with additional useful information.
  • Pipe events to any APIs or to any downstream messaging systems such as Kafka, AWS Kinesis or Azure EventHub.
  • Pipe events to any Storage or Streaming Analytics to drive real-time analytics models and dashboards.
  • Use events to easily create Triggered Emails, SMS and Push Notifications, App Overlays and other types of API-driven content.
  • Use ReactorCX L1 events to keep downstream systems in sync with ReactorCX in real-time.

Enable Channel and Context Optimized Delivery via Personalization Rules

Use powerful ReactorCX personalization rules within the Loyalty Engine to tailor messaging that is specific to the moment, taking into account the time, location, channel, member loyalty status, and any other attributes that are relevant to power channel presentation.

  • Show hypothetical earn on possible purchases or other activity, which tells the member what they would get in multiple scenarios.
  • Tell members about important milestones or upcoming expirations they should keep in mind to maximize their benefits.
  • Tailor personalization messaging optimally for each channel, reducing the amount of work needed at the channel side.
  • Centralize any decisions that need to be made about members by external systems via single API.

Use Static and Dynamic Audience Segmentation to Stay Relevant

Don’t settle for batch-and-blast tactics – use our advanced data model to slice and dice your audience and arrive at target segments of members who would both appreciate and respond to more relevant offers and rewards.

  • Leverage our detailed data model to slice and dice the member base into audiences that can be targeted.
  • Dynamically add or remove members to segments using real-time rules in the ReactorCX Loyalty Engine.
  • Use segments anywhere to express eligibility, and/or mandatory conditions such as age-verified users.
  • Use segments to drive multi-step promotions where completion of one promotion unlocks another.

Drive loyalty success with one platform

Choose the best in class solution, team and process to get there.

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