A conversation with Emil Sarkissian, CEO of Loyalty Methods, on how platform architecture determines AI readiness in enterprise loyalty programs

Shoptalk Spring 2026 brought the retail industry to Las Vegas with a clear focus: Retail in the Age of AI.

Why finance involvement arrives sooner than organizations anticipate — and what it reveals about platform requirements

Why finance involvement arrives sooner than organizations anticipate — and what it reveals about platform requirements

Why finance involvement arrives sooner than organizations anticipate — and what it reveals about platform requirements

Why finance involvement arrives sooner than organizations anticipate — and what it reveals about platform requirements

Why loyalty programs stall when operational complexity outgrows campaign thinking

Why loyalty programs stall when operational complexity outgrows campaign thinking

The integration allows enterprise loyalty
programs to trigger instant win games and sweepstakes directly from member
activities configured in ReactorCX.

Loyalty Methods is a Gold sponsor of this year’s event, taking place March 11-12 at the Hyatt Centric Chicago.