ReactorCX handles behavioral loyalty: streaks, challenges, tier accelerators, and multi-step goals that qualify members for instant rewards.
IC Engage specializes in promotional rewards powered by probability-based games: digital scratch cards, spin-to-win mechanics, and sweepstakes.
What This Partnership Enables
The integration allows enterprise loyalty programs to trigger instant win games and sweepstakes directly from member activities configured in ReactorCX. A member completes a streak in ReactorCX, that completion qualifies them for an IC Engage gameplay, and they scratch a digital card or spin a wheel immediately to see if they've won.
No waiting. No accumulation. Immediate feedback. This addresses a practical problem in loyalty program design: members often earn small point balances that feel insignificant when saving toward larger rewards. With instant win mechanics, that same 100 points can fund an immediate game entry with a real chance at a $25 gift card or higher-value prize.
The Impact
Bigger Prizes. Real Excitement.
IC Group enables brands to offer eye-catching, headline-worthy prize pools (think $1 million) that instantly grab attention and drive participation. People are driven by the fantasy of winning a large prize, which keeps them playing.
Unlike traditional sweepstakes that rely on a future draw:
- Instant gratification — know within seconds if you've won
- Dynamic and engaging experience that drives sharing
- Layered excitement with instant wins + grand prize draws
Scratch & Win
The Points Burn Angle
For programs with significant points liability on the balance sheet, these high-value reward promotions offer a mechanism to reduce redemption costs.
Industry Insight on Points Liability
"Encouraging points redemption is not just about customer satisfaction, but also a financial necessity, as earned currencies represent a liability for the company."
❌ Traditional Redemption
Members redeem points directly for Visa cards or merchandise at full cost. Everyone who qualifies receives the reward, creating high redemption costs.
✅ Instant Win Economics
Members spend points on game entries with a chance to win equivalent or higher-value prizes. Fixed prize pool distributed across winners, significantly reducing burn costs.
Microsoft Case Study
Microsoft runs a program with IC Engage where members use points to enter instant win games and sweepstakes. This program structure has significantly reduced Microsoft's annual points burn costs while maintaining member engagement.
How It Works
The integration creates a seamless experience from member behavior to instant reward.
Member Completes Activity
A member completes a streak, reaches a tier accelerator milestone, or makes a qualifying purchase in ReactorCX.
Qualification Triggered
ReactorCX automatically qualifies the member for an IC Engage gameplay based on configured rules.
Instant Game Play
Member immediately scratches a digital card, spins a wheel, or enters a sweepstakes to see if they've won.
Real-Time Reward
Winners receive instant prizes ranging from gift cards to grand prize entries. Non-winners still get the engagement value of playing.
ReactorCX Integration Points
Multiple engagement mechanics serve as qualification triggers for IC Group promotions.
Streaks
Members complete consecutive behaviors to unlock rewards. Supports static expiration, floating expiration, trip builder, and minimum purchase thresholds.
Tier Accelerators
Members earn bonus qualifications through tier-based promotions. Higher tiers receive better odds or larger prizes.
Purchase-Based
Qualify for games based on specific purchases or transaction thresholds tied to item-level purchase behavior.
Multi-Step Goals
Trigger rewards at each milestone with bonus instant win opportunities at completion.
Compliance Handled
Sweepstakes and instant win promotions carry compliance requirements that vary by jurisdiction. IC Engage handles registration, legal review, and regulatory compliance as part of their standard engagement.
Global Coverage
Turnkey compliance service across more than 50 countries globally, handling regional regulations and requirements.
No Internal Build Required
Programs don't need to build internal compliance capabilities for promotional gaming — IC Group manages everything.
When This Fits
Engagement Frequency
Instant wins reward repeated behavior. Leverage this to increase engagement frequency, bridge gaps between infrequent purchases, and re-engage dormant members.
Meaningful Points Liability
Convert significant unredeemed currency and the cost of large points liabilities into engagement while reducing overall redemption costs.
Audience Receptivity
Forrester research shows Gen Z, Millennials, and Gen X prefer instant rewards, while Baby Boomers favor points accumulation. Best for younger-skewing programs.
Compliance Tolerance
While IC Engage handles regulatory requirements, brands need internal alignment on running promotional games. Some industries are more comfortable with chance-based mechanics.
About the Partnership
Loyalty Methods is the company behind ReactorCX, an enterprise loyalty platform built for complex, multi-brand programs. ReactorCX handles earning, burning, tiers, benefits, and partner logic in real time.
IC Group Holdings Inc. (TSX.V: ICGH) helps global enterprises turn consumer engagement into measurable revenue, loyalty, and data—at scale. Their integrated platform powers live events, mobile, and promotional experiences.
Forrester Research
Pilecki, Mary. "Best Practices For Building Loyal Relationships At Every Stage Of The Customer Lifecycle." Forrester, November 17, 2022.
Ready to Transform Your Loyalty Program?
Discover how instant win mechanics and promotional rewards can reduce points liability while driving meaningful member engagement.