How MGM Resorts International Revolutionized Loyalty with ReactorCX
Summary
MGM partnered with Loyalty Methods to implement ReactorCX (RCX), transforming the MGM Rewards program.
Challenge
Key Solution Components
Comprehensive System Integration
SafeSwitch, Zero-Downtime Migration Strategy
Tracks multiple currencies, offers advanced tier management, automatic point expiration, and annual tier requalification across MGM’s diverse portfolio of properties.
Massive Data Handling
Successfully migrated billions of transactions and millions of member accounts, preserving all historical data.
A centralized system empowering frontline staff to manage member accounts, respond to queries, and deliver service recovery and benefits efficiently.
Advanced Promotional Engine
Enables complex promotions like bonus point campaigns, trip-based streaks, tier match challenges, and tier accelerator promotions to drive increased on-property spending.
Results/Benefits
Conclusion
Choose the best in class solution, team and process to get there.