Security, availability, and confidentiality - independently audited to meet enterprise data protection standards.
ReactorCX holds the member record, the point ledger, and the promotion logic in one engine, so every incentive decision reads the same data your finance team reconciles at close. It is built for enterprises that run loyalty across several brands and partners, where a member earning at one banner and redeeming at another has to remain one balance and one record.
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Each difference below is documented on Loyalty Methods' public pages and linked at its source.
Loyalty points create deferred revenue, and at close someone has to defend the number. ReactorCX reports liability accrual and redemption lineage, breakage and expiration behavior, and partner billing and settlement outputs, with transaction-level exports for reconciliation. Every liability figure traces back to an originating member activity.
Multi-brand programs strain when each banner keeps its own member database. ReactorCX runs multiple currency types and point purses per brand as sub-balances inside one member wallet, and resolves mixed baskets at the line item for brand-level accounting. Gap Inc. runs Encore this way across Old Navy, Gap, Banana Republic, and Athleta, with each brand keeping its own earning rules and books.
A single checkout can qualify for a dozen overlapping offers, and something has to decide which of them apply. The ReactorCX engine evaluates every valid combination and returns the optimal allocation in sub-second time, under customer-first, business-first, or vendor-protected arbitration policies. Earn and discount resolve in one call, so the register receives one answer. Program teams validate rule changes in a stage environment with program versioning before anything reaches production.
| Capability | Loyalty Methods (ReactorCX) | Talon.One |
|---|---|---|
| Core loyalty model | ||
| Multi-currency purses and sub-balances per member | ✓ | ✓ |
| Promotions evaluated against member profile and history | ✓ | ✓ |
| Tier structures | ✓ | ✓ |
| Line-item accruals on one basket attributed to the brand that earned them, liability reported per brand | ✓ | Not publicly documented |
| Promotions and incentives | ||
| Real-time offer decisioning at checkout | ✓ | ✓ |
| Promotions for shoppers outside the loyalty program | ✓ | ✓ |
| Unique coupon codes generated in the millions, with abuse controls on redemption | Not publicly documented | ✓ |
| Optimal allocation across overlapping offers under customer-first, business-first, or vendor-protected policies | ✓ | Not publicly documented |
| Finance and reporting | ||
| Outstanding liability reported per partner and per brand, with breakage dated per expired accrual | ✓ | Not publicly documented |
| Partner settlement and reconciliation outputs | ✓ | Not publicly documented |
| Integration and governance | ||
| API-first architecture with event streams | ✓ | ✓ |
| Published SDK libraries across major languages | Not publicly documented | ✓ |
| Staging environment, audit logs, and role-based access | ✓ | ✓ |
| Migration | ||
| Parallel run on cloned production traffic with transaction-level parity before cutover | ✓ | Not publicly documented |
| Balances, tier status, and transaction history reconciled against the legacy platform before cutover | ✓ | Not publicly documented |
Named enterprise customers carry the proof: 7-Eleven, Gap Inc., MGM Resorts, BP, Western Union, and Athleta.
Report published at loyaltymethods.com/technology/soc-2-report
Bring your current program map, and the Loyalty Methods team will walk through how your members, currencies, partners, and promotions would sit on ReactorCX.
Loyalty Methods has been a crucial partner, providing a flexible platform and bringing an experienced team that has partnered well with BP to deliver on our initiatives with excellence and dedication.
They are experts in their space and provide excellent solutions, creativity and out of the box thinking.
LM’s focus on innovation, agility, and successful, seamless delivery has made a massive difference in our efforts.
[Marketing teams] need to be able to move without engaging your engineering orgs … You've missed the moment completely, if you can't do that.
A short conversation with the Loyalty Methods team will show you how your program's members, currencies, and partners would sit on one ledger.
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