PUMP UP THE PROGRAM
72%
C-store shoppers
Are already in a loyalty program
12%
LOYALTY MEMBERS
Spend more than non-members
44%
Higher Frequency
Members visit more frequently
23%
Text Subscribers
Spend more with messaging
85%
Want Personalization
Would join if personalized
FUELING THE FOUNDATION
Core mechanics for driving repeats visits and transaction volume.
01
MOBILE-FIRST LOYALTY
If it does not live in their pocket, it will not drive behavior.
Fuel customers expect loyalty to work in real-time, wherever they are. That means personalized offers, digital ID, and in-app redemption that just works, whether they are at the pump, in the store, or on the go.
Quick Enrollment
Sign up in seconds - no slowdown
Real-Time Balance
Check points, rewards, and offers instantly
Location-Based Offers
Trigger promotions when customers arrive
Digital Receipts
Track purchases and earn seamlessly
80%+
of consumers are willing to download a loyalty app
41%
20%
02
PERSONALIZED OFFERS & INCENTIVES
Generic discounts do not drive frequency, personalized ones do.
Loyalty programs that tailor offers by behavior, daypart, or location consistently outperform one-size-fits-all campaigns. C-store customers expect relevance, especially across fuel, food, and beverage.
Favorite Products
Reward customers for repeat purchases
Time-of-Day Offers
Morning coffee deals for commuters
Personalized Bundles
Bundle suggestions based on purchase history
40%
more revenue generated via advanced personalization
51%
of consumers want curated rewards
03
Redeem at the Pump
If rewards are not visible at the nozzle, they are invisible.
Fuel discounts remain one of the most powerful loyalty levers, but only when redemption is frictionless. Real-time earn-and-burn at the pump builds trust and reinforces value at the exact moment of spend.
of fuel providers prioritized mobile and contactless payment to enhance the loyalty experience
85%
Instant Discounts
Apply cents-per-gallon savings automatically
One-Tap Redemption
Activate rewards directly from the app
04
Flexible Rewards Catalog
Let customers choose how they define value.
Fuel savings matter, but so do snacks, car washes, and gift cards. Offering multiple redemption types across tiers helps drive broader participation and deeper engagement; especially for non-price-sensitive customers.
of fuel revenue come from loyalty sales for top brands
70%
Fuel Discounts
Classic cents-off savings
Free Coffee
Daily driver staple rewards
Car Wash
Bonus service redemptions
In-Store Items
Snacks, drinks, and essentials
FROM PUMP TO PURCHASE
Loyalty that fuels snacks, car washes, and every aisle in between.
05
GAMIFIED EXPERIENCES
Spin-to-win
Sign-up-and-forget
From digital games to earn streaks and surprise unlocks, gamification keeps loyalty programs top of mind, especially for mobile-first and Gen-Z customers. It is not just engagement; it is habit-building.
Earn Streaks
Reward consecutive visits to build habit loops
Surprise Unlocks
Hidden rewards revealed through engagement
Digital Games
Interactive experiences that drive app opens
3-8x
more app sessions are seen with gamified programs
150%
06
REAL-TIME COMMUNICATIONS
Timing beats targeting when your customers are 5 minutes away.
Push notifications, SMS offers, and in-app prompts drive action in the moment. Great programs trigger based on location, daypart, and behavior, not just batch and blast.
Location Triggers
Activate offers when customers are nearby
Daypart Messaging
Time-sensitive offers for peak hours
Behavior-Based
Personalized prompts based on past activity
59%
41%
07
PUMP-TO-STORE PROFITABILITY
Fuel gets them there. Offers bring them inside.
Bundled promotions (like fuel + snack or BOGO coffee) drive in-store conversion and lift average ticket value. Loyalty is not just a retention play; it is a margin lever.
Fuel + Food Bundles
Cross-category offers that increase basket size
Car Wash Add-Ons
Service upsells at the point of purchase
BOGO Promotions
High-margin items to drive in-store traffic
20-30%
lift in average ticket size when brands leverage cross & up-sell functionality
SCALE WITHOUT FAIL
From multi-program franchise logic to partner networks—loyalty that just works.
08
DATA-DRIVEN LOYALTY OPTIMIZATION
Track more than transactions. Optimize everything.
The best programs aren’t just responsive, they’re intelligent. Loyalty data should drive segmentation, performance benchmarking, and next-best-action decisions across fuel and in-store journeys.
Segmentation
Target customers based on behavior patterns
Benchmarking
Measure performance against industry standards
Next-Best-Action
AI-driven recommendations for each customer
10-20%
annual ROI is delivered by loyalty programs
41-60%
09
FRANCHISE & MULTI-PROGRAM FLEXIBILITY
Corporate logic, local control.
Whether you’re balancing corporate-led campaigns with franchisee flexibility, or layering in B2B and employee rewards, your platform needs to handle complexity without fragmentation.
Regional Customization
Location-specific offers with brand consistency
B2B Rewards
Business customer and fleet programs
25,000+
fuel sites run on one unified loyalty platform
10
PARTNERSHIP-ENABLED LOYALTY
Build loyalty beyond your four walls..
Fuel + QSR
Cross-brand earning and redemption
CPG Partnerships
Manufacturer-funded promotions at retail
Coalition Models
Expanded networks across adjacent retailers
32%
of consumers want to earn and redeem loyalty rewards across multiple brands
#TRUSTtheMETHOD
SOURCES
NACS | C-Store Dive | Mobivity | EY | Ipsos | McKinsey | ACI Worldwide | Voucherify | Global Convenience | CStoreThrive | Mobivity