Security, availability, and confidentiality - independently audited to meet enterprise data protection standards.
ReactorCX is an enterprise loyalty engine for programs that already exist at scale. Members, balances, tiers, and history move over intact, promotions resolve against one ledger at the register, and the platform integrates into the stack you run today rather than replacing it. It is built for enterprises replatforming live multi-brand programs, where the migration is the real risk in the decision.
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Each difference below is documented on Loyalty Methods' public pages and linked at its source.
Replatforming a live program fails when balances and history have to be rebuilt by hand. ThreadSync™ builds and validates the program as parallel workstreams while the current platform keeps serving members. SafeSwitch™ then runs production traffic against both systems, reconciles them until they match, and completes the cutover once parity holds, with rollback in place. Every ReactorCX migration to date has run with zero downtime.
A single checkout can qualify for a dozen overlapping offers, and something has to decide which of them apply. The ReactorCX engine evaluates every valid combination and returns the optimal allocation in sub-second time, under customer-first, business-first, or vendor-protected arbitration policies. Earn and discount resolve in one call, so the register receives one answer. Program teams validate rule changes in a stage environment with program versioning before anything reaches production.
Multi-brand programs strain when each banner keeps its own member database. ReactorCX runs multiple currency types and point purses per brand as sub-balances inside one member wallet, and resolves mixed baskets at the line item for brand-level accounting. Gap Inc. runs Encore this way across Old Navy, Gap, Banana Republic, and Athleta, with each brand keeping its own earning rules and books.
| Capability | Loyalty Methods (ReactorCX) | Salesforce Loyalty Management |
|---|---|---|
| Core loyalty model | ||
| Multi-currency purses and sub-balances per member | ✓ | ✓ |
| Tier structures | ✓ | ✓ |
| Multiple loyalty programs on one platform | ✓ | ✓ |
| Line-item accruals on one basket attributed to the brand that earned them, liability reported per brand | ✓ | Not publicly documented |
| Promotions and incentives | ||
| Real-time offer decisioning at checkout | ✓ | ✓ |
| Promotion testing before production release | ✓ | ✓ |
| Optimal allocation across overlapping offers under customer-first, business-first, or vendor-protected policies | ✓ | Not publicly documented |
| Finance and reporting | ||
| Loyalty liability reporting | ✓ | ✓ |
| Partner settlement reconciled against partner-reported volume | ✓ | Not publicly documented |
| Integration and governance | ||
| API-first architecture with published APIs | ✓ | ✓ |
| Runs on your existing stack with no underlying platform edition requirement | ✓ | Not publicly documented |
| Audit logging and role-based access controls | ✓ | ✓ |
| Marketing automation and customer data platform in the same suite as the loyalty engine | Not publicly documented | ✓ |
| Migration | ||
| Parallel run on cloned production traffic with transaction-level parity before cutover | ✓ | Not publicly documented |
| Balances and tier status reconciled against the legacy platform before cutover | ✓ | Not publicly documented |
Named enterprise customers carry the proof: 7-Eleven, Gap Inc., MGM Resorts, BP, Western Union, and Athleta.
Report published at loyaltymethods.com/technology/soc-2-report
Bring your current program map, and the Loyalty Methods team will walk through how your members, balances, tiers, and history would move onto ReactorCX, and what parity looks like before cutover.
Loyalty Methods has been a crucial partner, providing a flexible platform and bringing an experienced team that has partnered well with BP to deliver on our initiatives with excellence and dedication.
They are experts in their space and provide excellent solutions, creativity and out of the box thinking.
LM’s focus on innovation, agility, and successful, seamless delivery has made a massive difference in our efforts.
[Marketing teams] need to be able to move without engaging your engineering orgs … You've missed the moment completely, if you can't do that.
A short conversation with the Loyalty Methods team will show you how your program's members, currencies, and partners would sit on one ledger.
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