Security, availability, and confidentiality - independently audited to meet enterprise data protection standards.
ReactorCX keeps the member record, the point ledger, and the promotion logic in one engine. Enterprises that run loyalty as a financial record choose it for exactly that reason: a member earning at one brand and redeeming at another stays one balance, one record, and one number your finance team can reconcile at close.
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Antavo is genuinely good at putting program logic in marketing's hands. These are the three places the architecture diverges once a program has to hold up as a financial record.
The rule a program needs in year three is rarely the one it configured in year one. ReactorCX puts four extension points in the rule engine itself: inline custom actions, reusable user-defined functions, an org-level function library, and custom JavaScript on any expression field. Each is a versioned, audited platform object that moves between environments with the rest of the configuration.
Marketing describes the rule in plain language and ReactorCX drafts it: the eligibility logic, the earn expression, the exclusions. The team reviews, then simulates the rule against real member history to see exactly who qualifies before anything goes live. Assisted driving, not self-driving: the platform drafts and recommends, the marketer approves.
Replatforming fails when balances and tier status have to be rebuilt by hand. SafeSwitch™ runs ReactorCX in parallel production beside the platform you run today, validating every event and reconciling the two systems until they agree. Routing flips only once parity holds, with rollback in place. Nearly one billion members moved to date at a 100% success rate, and every ReactorCX migration has run with zero downtime.
| Capability | Loyalty Methods | Antavo |
|---|---|---|
| Core loyalty model | ||
| Multi-currency purses and sub-balances per member | ✓ | ✓ |
| Promotions evaluated against member profile and history | ✓ | ✓ |
| Tier structures | ✓ | ✓ |
Single member ledger across brands with per-brand accounting
| ✓ | Not publicly documented |
| Promotions and incentives | ||
| Real-time offer decisioning at checkout | ✓ | ✓ |
| Promotions for shoppers outside the loyalty program | ✓ | ✓ |
| No-code program editing for marketing teams | ✓ | ✓ |
Margin-protecting arbitration policies for overlapping offers
| ✓ | Not publicly documented |
| Custom program logic executing inside the rule engine as versioned, audited objects | ✓ | Not publicly documented |
| Pre-launch simulation of a rule against real member history | ✓ | Not publicly documented |
| Finance and reporting | ||
| Liability, accrual, and breakage reporting | ✓ | Not publicly documented |
| Partner settlement and reconciliation outputs | ✓ | Not publicly documented |
| Integration and governance | ||
| API-first architecture with event streams | ✓ | ✓ |
| Native receipt-scanning OCR and mobile wallet pass issuance inside the vendor's own product | Via partner | ✓ |
| Audit logging and role-based access controls | ✓ | ✓ |
| Migration | ||
Documented cutover method with production parity testing
| ✓ | Not publicly documented |
Migration tooling that preserves point balances and tier status
| ✓ | Not publicly documented |
Named enterprise customers carry the proof: 7-Eleven, Gap Inc., MGM Resorts, BP, Western Union, and Athleta.
Report published at loyaltymethods.com/technology/soc-2-report
Bring your current program map, and the Loyalty Methods team will walk through how your members, currencies, partners, and promotions would sit on ReactorCX.
Loyalty Methods has been a crucial partner, providing a flexible platform and bringing an experienced team that has partnered well with BP to deliver on our initiatives with excellence and dedication.
They are experts in their space and provide excellent solutions, creativity and out of the box thinking.
LM’s focus on innovation, agility, and successful, seamless delivery has made a massive difference in our efforts.
[Marketing teams] need to be able to move without engaging your engineering orgs … You've missed the moment completely, if you can't do that.
A short conversation with the Loyalty Methods team will show you how your program's members, currencies, and partners would sit on one ledger.
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