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Running an airline loyalty program is hard work. Running one that changes faster than its own release cycle, across codeshares, joint ventures, alliance partners, and a co-brand card, is an entirely different challenge. The program evolved. Most platforms underneath it did not.
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Across the ReactorCX platform.
It is what the platform can execute between release cycles. The programs have evolved faster than the platforms beneath them, and the gap shows up in the worst places: the change request that waits a year, the migration measured in years, the promotion that ships on the platform’s schedule instead of the market’s.
Every line on the left is a promise to a member. Every line on the right is what the architecture has to do to keep it.
Airline activity is more varied than any other vertical’s. ReactorCX holds it in one extensible record, so every earn type stays searchable and actionable across every connected system.
Every transaction across any channel starts here. Standard fields shared across all verticals, extended with airline-specific dimensions below.
SafeSwitch™ stands up a full production environment in parallel with your live program, validates it against what you run today, and cuts over with zero disruption to the member. Proven where complexity is the baseline: ReactorCX processes 3 billion transactions a year and runs programs across gaming, hospitality, fuel, and retail, every one migrated with zero downtime and a 100% success rate to date.
Bring your earning tracks, your partners, and your point-of-sale reality. We stand it up in parallel, you validate it against today, and then you decide.