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Embedded in fuel and convenience loyalty since launching ReactorCX with 7-Eleven’s 7Rewards loyalty program.
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Loyalty Methods runs ReactorCX, the enterprise loyalty platform behind fuel and convenience programs at 7-Eleven, Speedway, BP, Amoco, ampm, Stripes, TravelCenters of America, and Thorntons.
ReactorCX is built for the one split that defines the vertical: thin-margin fuel at the pump, high-margin goods inside, and a member who moves between them in ninety seconds. The platform evaluates a fuel purchase in real time and fires a personalized in-store offer while the member is still on the forecourt, runs fuel and in-store loyalty on one engine through peak travel spikes, and unifies corporate, franchise, and dealer locations on a single member view.
Speedway moved off a legacy platform onto ReactorCX via SafeSwitch™ and ThreadSync™ and now runs alongside 7-Eleven on the same engine. Loyalty Methods also serves retail, hospitality, and travel in adjacent verticals.
Few platforms are built for that split. ReactorCX connects the forecourt and the store on one engine. These are the capabilities that define fuel and convenience. The platform runs far more on one engine. Proven in production across 7-Eleven and Speedway.
Fuel margins are thin. In-store margins are not. Loyalty’s job is to move fuel customers into the store. A member fills up but never comes inside, and there is no way to act on the fuel transaction while it is happening. By the time batch data catches up, they have already driven off.
7-Eleven runs unified fuel and in-store loyalty on a single member view, driving cross-line-of-business promotions at scale.
Batch loyalty does not work when the customer is gone before it catches up. Morning commute and holiday travel spike transactions 3 to 4x. The platform has to recognize the member and apply cents-off-per-gallon at the pump without adding a second of friction.
Real-time forecourt decisioning means recognition and redemption at the pump as it happens, proven in continuous production at enterprise scale across 7-Eleven and Speedway.
A network runs multiple banners on different loyalty platforms. Corporate, franchise, and dealer locations run different POS systems and different programs. Keeping the member experience consistent across all of them is the defining challenge of the vertical, and the problem ReactorCX was built to solve at the architecture level.
BP runs one loyalty and discounting program unifying five US brands, bp, ampm, Amoco, Thorntons, and TravelCenters of America, across a network of 8,500+ retail sites running on different underlying systems.
Speedway moved off a legacy platform via SafeSwitch™ and ThreadSync™ and now runs alongside 7-Eleven on the same engine: two programs, one platform, 3,000+ stores.
Fuel rewards drive the visit, but most platforms treat cents-off-per-gallon as a bolt-on, not a currency. A member fuels up, buys inside, and pays with a co-brand card, and all three should move the same balance.
Cents-off-per-gallon is earned and redeemed at the pump or in-store, alongside points.
Fuel and c-store spend roll up through the aggregates engine for real-time eligibility.
Points and fuel rewards apply at the pump or the register, on the same transaction.
Real-time earning on every linked-card purchase across the network.
A convenience network runs hundreds of overlapping offers, coupons, and promotions at once. ReactorCX resolves the whole offer universe at the register, in real time and by your policy, so promotions never stack in ways you did not intend.
Applies the outcome that maximizes member value.
Applies the outcome that protects margin.
Resolves conflicts by the ranking you define.
Honors explicit overrides where you set them.
Arbitration is rule-driven and configured to your policy.
10,000+ 7-Eleven stores run on ReactorCX, the first enterprise brand migrated with SafeSwitch™ and ThreadSync™.
The five pillars above are the spine. These are the platform capabilities enterprise evaluators ask about by name, shown in the context of a fuel and convenience network.
Build and maintain groups of thousands of SKUs and locations that auto-sync from your product catalog, so a new item flows into every running promotion without manual rework.
Challenges, streaks, and badges to drive frequency in a low-engagement category, for example a fuel-up streak or a visit challenge that pays out at the pump.
The location API filters offers by proximity, so a member sees only what is redeemable at the site they are standing on, not a generic list.
Show projected points and the pump discount before the sale completes, at the pump or in checkout, so the value is visible while the member is still deciding.
A 360 member view backed by execution logs lets care teams answer “where are my points” and resolve disputes without escalation.
Tag points by brand, location, or partner for franchise-level P and L and co-brand settlement, tracked behind the scenes while the member sees one balance.
ReactorCX is built on AWS and cloud-native, with SOC 1 Type 2 and SOC 2 Type II attestation, role-based access control, encryption, SSO, full audit trails, zero-PII handling, and GDPR and CCPA compliance, so technical and compliance reviewers can sign off with confidence.
Attribute constraints and controlled provisioning.
In transit and at rest, with cloud-native key management.
Standard federation with your existing identity provider.
Access, configuration-change, and transaction activity logging.
Tokenized-identifier and zero-PII operating modes.
Horizontally scalable, multi-environment, disaster-recovery patterns.
FeedXChange™ unifies data from 50+ different POS systems across your network, from forecourt controllers and c-store POS to CRMs and marketing clouds, into one real-time member view.
Everything you need to know about how ReactorCX powers loyalty for fuel and convenience retailers at enterprise scale.
ReactorCX, the enterprise loyalty platform from Loyalty Methods, is built specifically for the fuel and convenience split: thin-margin fuel at the pump and high-margin goods inside. It runs fuel and in-store loyalty on one engine, makes decisions at the pump in real time, and unifies corporate, franchise, and dealer locations across the POS systems they run.
ReactorCX powers programs for some of the world's largest fuel and convenience brands:
One engine for fuel and in-store — no parallel systems, no siloed data. A single real-time platform governs both sides of the forecourt split.
The pump transaction triggers offer evaluation in real time, so a personalized c-store offer reaches the member while they're still on the forecourt, instead of hours later in a batch. Cross-LOB bouncebacks fire fuel-to-store offers automatically, and mobile push reaches the member before they drive off.
Fuel margins are thin and in-store margins are not, so converting the forecourt fill into a store visit is where the margin sits.
ReactorCX makes decisions at the pump in sub-second, recognizing the member and applying cents-off-per-gallon without adding a second of friction. That speed is what makes real-time recognition possible at peak.
ReactorCX is engineered for enterprise transaction volumes and absorbs peak-season spikes without degradation, the scale proven in production across 7-Eleven and Speedway. It runs with significant headroom above current requirements, so pump-side decisioning does not slow during holiday travel.
Yes. ReactorCX uses multi-layer program governance, so corporate, region, franchise, and location rules live in one hierarchy without overriding franchisee realities. Two brands can run as two programs on one engine, and FeedXChange™ bulk ingestion unifies data across the POS systems running at company-owned, franchised, and dealer locations.
Cents-off-per-gallon is a first-class currency in ReactorCX, earned and redeemed at the pump or inside the store alongside points. Fuel and c-store spend roll up through the aggregates engine so tiers and eligibility update in real time on every transaction, and points and fuel rewards can apply on the same transaction at the pump or the register.
Loyalty Methods migrates legacy programs with SafeSwitch™ and ThreadSync™, which run the legacy and target platforms in parallel until cutover rather than forcing a hard cut. Speedway moved off a legacy platform this way with zero downtime and zero data loss, and now runs alongside 7-Eleven on the same engine. The API-first architecture works with both legacy and target POS during a multi-year migration window.
FeedXChange™ unifies data from the POS systems across your network into one real-time member view, including forecourt controllers and c-store POS such as Verifone and NCR. On the data and marketing side it integrates with Adobe, Tealium, and Amperity, data platforms including Snowflake, Databricks, and Redshift, and marketing clouds including Adobe Journey Optimizer, Salesforce Marketing Cloud, and Braze, with an API-first architecture, Kafka event streaming, and webhooks.
ReactorCX pricing is engagement-based rather than list-based, because enterprise deployments vary by transaction volume, integration scope, the number of banners or brands, and the depth of migration and implementation services involved. Program teams scope pricing with Loyalty Methods directly.
ReactorCX is built on AWS and cloud-native, with SOC 1 Type 2 and SOC 2 Type II attestation, role-based access control (RBAC), encryption, SSO, full audit trails, zero-PII handling, and GDPR and CCPA compliance, so technical and compliance reviewers can sign off with confidence. It is already in production for enterprise clients including 7-Eleven, Speedway, and BP.
ReactorCX powers fuel and convenience loyalty for 7-Eleven, Speedway, BP, Amoco, ampm, Stripes, TravelCenters of America, and Thorntons. 7-Eleven was the first enterprise brand migrated to ReactorCX with SafeSwitch™ and ThreadSync™, and Speedway now runs alongside it on the same engine.
Walk through your forecourt-to-store opportunity with the team that runs fuel and convenience loyalty for 7-Eleven and Speedway.
