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How AI is Revolutionizing Customer Loyalty

In today’s hyper-competitive market, customer loyalty is no longer just about rewards points or discounts. It’s about building meaningful, lasting relationships with customers, and Artificial Intelligence (AI) is reshaping how brands achieve this goal.

The Value of Loyalty Data

The Value of Loyalty Data when people think of loyalty programs, it often brings up the issue of purchase frequency. So much so, that the pioneers of loyalty – the airlines – called loyalty programs FFPs, or Frequent Flyer Programs.