Security, availability, and confidentiality - independently audited to meet enterprise data protection standards.
Our Loyalty Engine Analytics offers unparalleled access to your loyalty data, empowering your business to make data-driven decisions that enhance customer engagement, drive profitability, and optimize program performance.
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Enrollment Metrics
Track new member sign-ups, analyze the effectiveness of your enrollment campaigns, and understand which channels are driving the most growth.
Profitability Metrics
Liability Metrics
Monitor your program’s financial liability by keeping a close eye on outstanding points, pending redemptions, and future reward costs to ensure sustainable program management.
Engagement Metrics
Evaluate member engagement by tracking activity levels, reward redemption rates, and participation in promotional campaigns.
Gain full control over your loyalty data with unlimited SQL access.
Our sophisticated and inclusive data model is designed to handle complex data sets, capturing every aspect of your loyalty program.
Our Loyalty Engine Analytics seamlessly integrates with modern Business Intelligence (BI) tools, such as Microsoft Power BI, Tableau, and more.
Everything you need to know about how ReactorCX powers real-time earn, burn, promotions, and engagement at enterprise scale.
ReactorCX is built real-time-first. The moment a customer completes a qualifying action - a purchase, check-in, referral, or engagement - points are calculated and applied instantly. There is no batch processing delay between what a customer does and what appears in their account.
Earn can also be deferred when your business needs it. If your program needs to hold points pending a return window, a verification step, or a return visit, the platform supports delayed earn natively - without any workarounds.
On the burn side, redemption is equally flexible. Customers can redeem using variable burn rates, split pay between points and currency, or linked pay across channels - online, in-store, mobile, and kiosk - with a consistent experience throughout.
"Immediate satisfaction enhances customer experience and fosters deeper loyalty - and that starts with real-time feedback at the point of every interaction."
Yes. ReactorCX is built for omni-channel consistency. Whether a customer earns and burns through a mobile app, a web property, a kiosk, or an in-store terminal, the same rules apply and the same experience is delivered. There is no fragmentation between channels.
This is especially critical for enterprise programs operating across multiple brands or geographies. The platform maintains a single source of truth for every member's balance, tier, and activity - regardless of where the interaction happens.
Real-time notifications keep customers informed across touchpoints. Points earned, rewards available, pending expirations, and special promotions are surfaced immediately - ensuring customers always know exactly where they stand.
ReactorCX extends well beyond transactional rewards. The loyalty engine is designed to recognize and celebrate any customer interaction that has value to your program - not just purchases.
This matters because loyalty built only on spend is fragile. Customers who engage with your brand across multiple dimensions - social, educational, referral - show significantly higher long-term retention than those who only earn at the register.
Non-purchase engagement rules are configured with the same rule engine as transactional earn - no separate systems, no integration complexity.
ReactorCX supports complex, SKU-level promotions out of the box. Promotions can be scoped to specific products, product categories, purchase thresholds, customer segments, or combinations of all of the above.
Streak and challenge mechanics deserve special mention. The platform supports single-level streaks, multi-level dependent goals, and multi-level checklist structures - giving you full control over how customers progress through engagement sequences over time.
Control groups are available natively to measure the actual incremental impact of any promotion - so your team can prove ROI, not just report participation.
The platform is built to manage programs at global scale - both technically and organizationally. Multiple loyalty programs can run within a single instance, each scoped to different brands, regions, or business divisions, with optional loyalty ID reuse across programs.
Currency is handled natively. Customers earn and redeem in their local currency, and the platform applies real-time exchange rates automatically - ensuring consistency and fairness across markets without manual reconciliation.
Organizational structure is addressed through an advanced foldering system that balances central program governance with regional or local promotion control. A global HQ can set program guardrails while regional teams manage their own campaigns within those boundaries.
Expiration is fully configurable and automated. You define the rules - points expire after a set period, on a rolling basis, on a fixed calendar schedule, or triggered by inactivity - and the platform handles enforcement without manual intervention.
Tier validity works the same way. Customers must maintain qualifying engagement to retain their tier status. The platform tracks progress against tier criteria and automatically demotes or upgrades members according to the rules you set - with notifications sent at configurable points ahead of expiration to prompt re-engagement before a customer lapses.
This automation matters at enterprise scale. Managing expiration manually across millions of accounts is not operationally viable. ReactorCX makes it a configuration task, not an ongoing operational burden.
Choose the best in class solution, team and process to get there.
