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Personalization improves customer interaction

28 Jun Personalization is Essential for Improving Customer Loyalty

Posted at 22:18h in Customer Experience, CX, Loyalty, Personalization, Relationship Marketing, Technology

By Walter Lamb, Loyalty Methods Personalization is one of the most essential elements of a successful customer loyalty program for several reasons. The primary goal of most loyalty programs is to incentivize customer behavior in ways that benefit both the company and the customer. Not all customers...

19 May A Framework for Building Successful Customer Experience Solutions

Posted at 23:22h in Customer Experience, CX, Loyalty, Relationship Marketing

By Andy Floresca, Loyalty Methods Customer relationship management has evolved throughout the years, including more ways of keeping customers engaged with your company. From the basic punch card used by your local sandwich shop to the frequent-flier programs that have become the mainstay of the airline...

15 May Loyalty Methods Roars into Loyalty Expo Primed to Build and Support the Future of CX Solutions

Posted at 20:56h in Customer Experience, CX, Loyalty, Relationship Marketing, Technology

May 15, 2019. Seattle-based Loyalty Methods will participate as a Silver sponsor at this year’s Loyalty Expo, in Charlotte, North Carolina, an event hosted by Loyalty360. Loyalty Methods delivers value with three essential services that help its customers strengthen the bonds between their customers and...

14 May CX Insights: LM CEO, Emil Sarkissian Chats with Kathy Ireland about Successful CX Solutions

Posted at 05:38h in Customer Experience, CX, Loyalty, Relationship Marketing, Technology

Loyalty Methods CEO, Emil Sarkissian visits with Kathy Ireland, on Worldwide Business with Kathy Ireland, to discuss the keys to developing a successful Customer Experience (CX) solution. CX projects can become quite complex, Emil said, however, by zeroing in and focusing on three critical areas...

17 Apr The Concept of Audience Consolidation

Posted at 16:13h in Relationship Marketing

An effective CX program often depends on the ability of a brand to centralize and manage data about its customers. Much like a real person, a brand has different circles of people involved with it at various levels of "closeness" and "interest"....

Relationship Marketing

28 Jun Personalization is Essential for Improving Customer Loyalty

19 May A Framework for Building Successful Customer Experience Solutions

15 May Loyalty Methods Roars into Loyalty Expo Primed to Build and Support the Future of CX Solutions

14 May CX Insights: LM CEO, Emil Sarkissian Chats with Kathy Ireland about Successful CX Solutions

17 Apr The Concept of Audience Consolidation

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