Loyalty Methods CEO, Emil Sarkissian, sat down with Kathy Ireland, on an episode of Worldwide Business with Kathy Ireland, recently to discuss the keys to implementing a successful Customer Experience (CX) solution. CX implementations can become quite complex, Emil noted, however zeroing and focusing on these key areas can help to reduce some of the complexities that are typically found in these types of projects. Those areas include the following:
- Pick the rights strategy that will resonate with your target customers and one that will leverage the uniqueness of your business model.
- Ensure that your technology solution is comprehensive and spans every touch point that your customer has with your brand.
- Establish processes to consistantly measure your program and learn more about your customers.