We can build almost any combination of the following components and integrate them with any infrastructure. We're experts at combining your systems with our end-to-end CX solutions and creating a "marketing machine".
This is the analytical brain of the marketing machine. We use BI to not only hear our customers, but also understand what they mean, by interpreting their interactions, identifying patterns and deciding how to respond.
This is the memory of the marketing machine. When LM was founded, relational databases (RDBMS) were the undisputed king. Today this marketing component encompasses a range of NoSQL, Massively Parallel Processing (MPP) databases, In-memory databases, Girds and RDBMS technologies, each housing specific types of data and suitable for horizontally scalable B2C operations of specific types.
This is the data cleansing piece of the marketing machine. We help you avoid the “garbage in, garbage out” problem by thinking of data hygiene right from the start, and making it a first-class citizen in our designs.
This is the operational brain of the marketing machine. It’s about executing day-to-day operational business rules, responding to customer interactions, often in real-time or near-real-time, performing the basic functions of deploying messaging and offers, and collecting and validating input, including customer acquisition, transactions and activities.
This is the nervous system of the marketing machine. This layer deploys messaging and collects interactions between your marketing machine and its channels.
We have a tremendous amount of cross-industry experience that will help
define your strategy, as well as avoid the common pitfalls of program design.