Joe Migis, VP, Product Solutions – Technology, said “Loyalty Methods’ strength was the people they brought to the project. They have a phenomenal understanding of the product and a get-it-done attitude that matched up well with the legendary Southwest Airlines Warrior Spirit.”
The innovative program rewards customers based on value and profitability providing a better value proposition for both customer and Southwest. the Program now allows members to redeem their points for every seat available, with no blackout dates or seat restrictions.
According to Gary Kelly, Southwest Airline’s CEO and President, the new program will generate several hundred million dollars in revenue through strategic cross-industry partnerships. Ryan Green, Senior Director of Customer Loyalty and Partnerships says, “The new program is the single biggest product launch in the history of Southwest Airlines.”
“The new program is the single biggest product launch in the history of Southwest Airlines”