The solution was built using Oracle Business Intelligence Enterprise Edition (OBIEE) and Loyalty Analytics, which provides a flexible and scalable platform to Southwest Marketing and Finance departments. The new tool will improve their ability to measure key strategic and operational BI Key Performance Indicators.
The comprehensive data warehouse and BI application are enabled by integrating various internal and external data sources including transactional data from the loyalty system. This application allows Southwest to analyze Program, Member, Partner, PNR, Flight flown transactions, coupons, revenue, refunds, and campaign performance
“The ability to access our Customer data in near real-time is essential to our fast-paced marketing activities. If you do not have confidence in the data you are using, then the data warehouse is inherently useless to your business. It is imperative we maintain an accurate, versatile, and high performing analytics environment.”