The partnership resulted in the successful delivery of a brand new loyalty program that spans across the entire HAL enterprise including systems on their entire 15-ship fleet.
The new system provides improved visibility and recognition of customer loyalty status and rewards eligibility, at every customer touch point. The success of this solution gave HAL one more way to increase customer brand affinity in the highly competitive cruise-line industry. In today’s landscape, companies who can effectively increase their analytical capabilities will thrive and grow. With this project, HAL has transformed themselves into a formidable competitor in driving repeat business and improving the overall experience of their loyal customers.
“Loyalty Methods was a critical partner in insuring a successful launch of our new marketing & loyalty CRM platform. Their dedication, vision and experience was evident from the first day of the engagement.”