The project was a resounding success. The result was a smooth launch of a new marketing system, which now provides HAL with the ability to lower the cost of their marketing operations as well as improving internal efficiency and accuracy in targeting its customers with relevant offers.
Rick Meadows, Executive Vice President, Marketing, Sales, Guest Programs, says that “Loyalty Methods was a critical partner in ensuring a successful launch of our new marketing and loyalty CRM platform. Their dedication, vision and experience were evident from the first day of the engagement.”
Holland America Line is a luxury cruise line which prides itself on quality and service. With the success of this project, the company has acquired new and powerful capabilities to leverage its customer data to achieve a holistic 360-degree view of customers and deliver on its vision.
“Loyalty Methods was a critical partner in insuring a successful launch of our new marketing & loyalty CRM platform. Their dedication, vision and experience was evident from the first day of the engagement.”