The project was another home run and a major milestone for the combined Loyalty Methods-Alaska Airlines team which has proven its delivery capabilities and creativity time and again. Using its new capabilities, the Alaska Airlines Marketing team won the Marketing Sherpa award for building and executing an elegant ‘abandoned shopping cart’ campaign and achieving spectacular results.
Open rate was an eye-opening 81.5%, more than twice the already high average of 36%, while the click-through-rate topped 29.6%, three times better than the previous 8% average. Most importantly, the campaign converted at 12.3%, which was four times better than the previous 2.5% average.
“Their ability to understand both the needs from the business and technical side of the project, allowed us to follow Siebel/Oracle best practices and shorten our implementation time”