This program recognizes and rewards loyalty when customers pay with a registered Starbucks Card and is a very popular program for millions of Starbucks customers.
It’s not every day that LM gets to work with a top marketing and IT talent in a retail company that generated more than $10 billion in revenue in 2010, with a net income of just under $1 billion. Given the popularity and visibility of the My Starbucks Rewards program as well as its impact on incremental revenue, the stakes were high. We are happy to report that the LM and Starbucks team worked together to deliver a successful, scalable and powerful solution.
“In Q3 our My Starbucks Rewards program drove significant incremental business for us, and in fact, was cited in a recent customer survey as a top reason for increased visitation versus six months earlier.”