Southwest Airlines

Loyalty Methods Announces Five-year Consulting Services Agreement with Southwest Airlines

Loyalty Methods Announces Five-year Consulting Services Agreement with Southwest Airlines

DALLAS, September 17, 2013. Today, Loyalty Methods announced that Southwest Airlines selected the company to provide technical professional services support for the airline’s award winning loyalty program Rapid Rewards®, which is built on Oracle’s Siebel platform.

This agreement includes providing development, enhancement, and testing services for Siebel Loyalty, Call Center, and OBIEE Loyalty Analytics applications used in Southwest’s Loyalty environment.  The move is a clear recognition of the successful partnership between the two companies during the last four years, which produced landmark achievements such as the successful launch of the Southwest Airlines All New Rapid Rewards program, and a number of other related efforts and further enhancements.

This is a comprehensive agreement that will lead to significant long-term savings for Southwest by leveraging Loyalty Methods’ Offshore Delivery Center, as well as improved overall capacity utilization.

“We are excited to continue our successful partnership with Loyalty Methods in advancing Southwest’s winning position on the Customer Loyalty front,” said Kathleen Wayton, Southwest Airlines Vice President, Commercial Business Transformation Solutions.  “Their specialty in Siebel Loyalty and CRM products, deep-benching of highly-skilled talent, and effective utilization of their off-shore/on-shore model has all been crucial in helping us achieve our goals.”

“The ongoing success of Rapid Rewards is a testament to the quality and spirit of the partnership between Loyalty Methods and Southwest Airlines,” said Emil Sarkissian, Chief Executive Officer of Loyalty Methods.  “We are proud to be chosen as a strategic partner by Southwest and with this multi-year agreement, we feel a clear recognition from Southwest of Loyalty Methods’ expertise in application development, testing and maintenance. We look forward to further enabling customer-centric innovation in the program and delivering on future initiatives successfully.”


“We are excited to continue our successful partnership with Loyalty Methods in advancing Southwest’s winning position on the Customer Loyalty front, their specialty in Siebel Loyalty and CRM products, deep-benching of highly-skilled talent, and effective utilization of their off-on-shore model has all been crucial in helping us achieve our goals.”

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