The newly released system will provide C21 with improved capabilities for segmentation and target marketing; faster and more flexible Business Intelligence reporting; and omni-channel, bi-directional integration. The system is a core foundation necessary to obtain the goal of a 360 degree view of their customers.
In addition, C21’s new system is completely hosted on CRMCloudBox, Loyalty Methods’ Amazon Cloud-based Siebel hosting services. The combination of Loyalty Methods’ expertise in the area of marketing-analytics platforms and the flexibility of building development, test, and productions environments using CRMCloudBox, allowed C21 to realize a fast go-to-market initiative. The project took seven months from planning to release.
With the success of this effort, Century 21 Department Stores has established core marketing capabilities and a solid foundation for building further channel integration, advanced predictive modeling and campaign targeting, as well as further insight through Business Intelligence tools.
“Loyalty Methods brought a very high level of expertise within the OBIEE technology platform, and a keen understanding of our downstream business needs.”