Alaska Airlines

Alaska Airlines soars to new heights with Siebel Loyalty

Seattle-based, Alaska Airlines partnered with Loyalty Methods to become the first US-based airline to replace its Loyalty mainframe system with the Oracle Siebel Loyalty module.

This innovative and ground-breaking project set the bar for the rest of the industry by making significant strides in enhancing customer loyalty through the use of a more flexible, faster, better, and more usable application.

Loyalty Methods was the System Integrator (SI) of choice for Alaska Air, providing services for the core Siebel Loyalty implementation as well as providing support for infrastructure components such as the Tibco-service bus.

Raymond Beyer, Director – IT Applications states, “Their ability to understand both the needs from the business and technical side of the project, allowed us to follow Oracle Siebel best practices and shorten our implementation time.”


“If there is such a thing as an insurance policy when commencing a project of this magnitude, then Loyalty Methods is it. They provided solutions, reassurance, and strong technical expertise throughout. I look forward to continuing our relationship with Loyalty Methods.”

Some of the key benefits that Alaska Airlines realized:
  • Quicker organizational response to competitor airlines when they release new frequent flyer promotions – minutes instead of weeks!
  • Reduce training time for new hires in Customer Care.
  • Increased efficiency with improved speed and improved functionality while processing work.
  • A new, easy-to-use web-based system.
  • Ability to support substantial future growth of the mileage plan program.
  • Provide the foundation for a common customer database which will enhance overall customer experience.
  • Improved audit controls that allow for accurate financial reporting.
  • Interface with a large number of external and internal partner systems.

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