The project was another home run and major milestone for a combined Loyalty Methods/Alaska Airlines team which has proven its delivery capabilities and creativity time and again.
Using its new capabilities, the Alaska Airlines Marketing team won a Marketing Sherpa award for building and executing a very elegant ‘abandoned shopping cart’ campaign and achieving spectacular results.
Open rate was a shocking 81.5%, more than twice the already high average of 36%, while click-through-rate topped 29.6%, three times better than the 8% average. Most importantly, the campaign converted at 12.3%, four times better than the 2.5% average.
“Their ability to understand both the needs from the business and technical side of the project, allowed us to follow Siebel/Oracle best practices and shorten our implementation time”