It may be considered old-school, but email is still a very potent marketing tool, if used in combination with a well-tuned relationship marketing strategy. With recent integrations to advanced email providers such as Responsys, LM has enabled new orchestration capabilities, as well as additional channels such as SMS and interfacing to Data Management Platforms.
Regardless of the advent of e-commerce, the majority of retail around the world is still done primarily through brick-and-mortar stores, using a variety of Point of Sale (POS) systems to transact business. LM has worked successfully to help our customers with integration to their POS infrastructure, via open-standards, optimizing functionality and performance to meet in-store objectives.
It goes without saying that mobile is the new platform for digital interactions, growing by leaps and bounds and providing ample opportunities to engage customers via this very intimate and “always-on” channel. LM has helped many of our customers integrate their mobile platforms to deliver messaging, offers and various other types of engagement tactics.
Whether it is a mobile site, or a fully fledged desktop web site, LM is able to deliver the same seamless experience across all channels. We have worked with a wide range of pre-packaged and custom-built eCommerce solutions, in order to deliver the right customer experience on this increasingly valuable channel.
Global Distribution Systems are at the heart of most of our airline customers. LM has successfully integrated the two major vendors in this space with our airline implementations and has developed deep knowledge and expertise enabling a smooth and seamless integration.
A marketer’s toolbox includes many diverse tools, and sometimes it is hard to categorize them. Increasingly we have seen a demand for digital asset management (DAM) systems, which are often built through content management products. Another area of interest is campaign automation, which is also supported by a diverse set of platforms, some of which we have implemented for our clients.